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Are Media forges strategic partnership with global powerhouse
Are Media has unveiled a new partnership with Dotdash Meredith (DDM), the powerhouse behind some of the world’s most well-known media brands.
The strategic collaboration triples Are Media’s digital reach to New Zealand audiences, catapulting its monthly digital audience to more than 1.5 million people. This is in addition to Are Media’s monthly print reach of 1.8 million New Zealanders.
The partnership brings together Are Media’s iconic portfolio – including Woman’s Day, Kia Ora and The Australian Women’s Weekly – with DDM’s internationally celebrated brands such as PEOPLE, Better Homes & Gardens and Travel & Leisure.
By combining DDM’s high-performing, content-rich environments with Are Media’s trusted local voice and category expertise, the partnership creates a compelling new platform for advertisers to connect with millions of engaged New Zealand consumers.
“This is a transformational moment for Are Media,” says Stuart Dick, general manager of Are Media. “By joining forces with one of the world’s most respected content companies, we’re expanding our scale and influence across every major lifestyle category – homes, food, travel, fashion, beauty and beyond.”
With DDM’s existing New Zealand audience of more than 900,000 unique users per month, the partnership also significantly enhances Are Media’s footprint in categories such as tech, sustainability and finance, opening up fresh opportunities for brands to tap into new audiences.
Claire Chisholm, Are Media’s sales director, says, “This partnership isn’t just about reach, it’s about relevance. DDM’s globally loved brands offer rich, brand-safe environments that complement our trusted local content.
“Together, we’re enabling advertisers to engage high-value audiences at the moment of intent, whether it’s through premium storytelling, or display advertising at scale,” Chisholm adds.
The partnership with DDM signals a new chapter in Are Media’s digital growth and offers brands broader reach across key content categories.
