Apple to confused clients: "Thou shall not show iPad being used in iPad app ads"

  • Advertising
  • August 25, 2010
  • Ben Fahy
Apple to confused clients: "Thou shall not show iPad being used in iPad app ads"

Anyone who has had the pleasure of dealing with corporates, government departments or academic institutions presumably knows there are an almost limitless number of seemingly ridiculous rules that have to be obeyed. Many of these rules fly directly in the face of common sense and are generally frustrating time-sucks. But StopPress can't recall a rule that seems quite as ridiculous as this one from Apple.

Last week, we put TVNZ's iPad app promo up on the site (as runner up TVC of the week, no less). It was a simple, effective, explanatory wee number (although it, along with the PR release, neglected to explain that the app was developed by an Aussie firm). And this morning a polite request from TVNZ was made to take the promo off YouTube because Apple had decreed from on high that companies advertising iPad apps were not allowed to show people actually using the iPad, which is almost like saying you're allowed to show people hopping into an Audi, but you're not allowed to show the actual Audi.

Of course, Apple are renowned for being overly sensitive when it comes to protecting its brand. So far that's been a fairly successful approach, in case you hadn't noticed. And another strategy Apple has successfully employed is not responding to requests for comment from filthy journalists. So it's hard to know the rationale behind the rule. Maybe it's something to do with the fact that Apple doesn't get to choose what kind of people actually get shown using its products? Or maybe it's because those featured in the promo aren't silhouettes?

TVNZ hopes it will only be a temporary removal, and it's already found a number of other examples of iPad app ads that appear to break Apple's rather draconian rules. It would seem The Herald's app promo does, anyway.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit