And then there were four: Tourism New Zealand pitch reaches pointy end

  • Advertising
  • October 20, 2011
  • Ben Fahy
And then there were four: Tourism New Zealand pitch reaches pointy end

Tourism New Zealand put out a call for entries for a new agency in early September and, while TNZ's Justin Watson made a commitment not to disclose the pitch list as "some of them might have conflicts", it's thought to have been whittled down to four: Clemenger Group, Droga5, Publicis Mojo and TBWA\.

The retention of the 100% Pure positioning means it's not a full-blown creative pitch and while it's thought there are some creative elements to it, it's more about flexing their strategic, account servicing muscles, as evidenced by the fact that one of the major criteria was the agencies needed to have capability in Australia, our biggest tourist market.

Still, given TNZ had a budget of $64.8 million for advertising, PR and market research requirements in 2010/2011, it's a lucrative—and high-profile—account.

It's thought there were over 250 downloads of the RFP document, which, while not a particularly scientific measure, goes some way to showing how sought after the account is (the incumbent Assignment Group decided not to go back for seconds).

The winner is expected to be announced any day now and it should be an interesting battle to see who gets to sell New Zealand. Publicis Mojo is hungry for work at the moment after a tough time of late in New Zealand and also has great destination marketing credentials with Tourism Victoria; TBWA\ has Scott Whybin's in-form, ANZ-winning silver tongue on its side; Droga5 has a reputation for creativity but doesn't have quite the scale of the other networks; and Clemenger is pretty strong on both fronts—and on both sides of the Tassie.



This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Pinnacle Life shows value of insurance, no matter how lucky you are

  • Advertising
  • June 17, 2019
  • StopPress Team
Pinnacle Life shows value of insurance, no matter how lucky you are

Pinnacle Life's first campaign with YoungShand asks Kiwis to think about what makes them feel lucky and take a look at the consequences when they're no longer there to protect them.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit