They’re renowned as tough awards to win. And that was apparent at the AWARD awards ceremony in Sydney late last week, with Colenso BBDO the only Kiwi agency to pick up a gold for its viral film for Levi’s Rear View Girls, which was one of just 16 golds handed out on the night.As the culmination of the festival of creativity Circus, which is pitching itself as the Cannes of the South, a crowd of 800+ gathered to see the most outstanding creative communications work in the Asia Pacific region.
As well as the lone gold, Colenso BBDO, which was ranked as the third best agency, picked up a total of seven silvers (one for Rear View girls in best use of social media, two for Mountain Dew Skatepark in integrated and best product launch, two for Westpac’s Impulse Saver for new product development and mobile, and two for Doggelganger for direct response and best website). It also won a bronze for Beer: the untold story in integrated.
DDB won two silvers, one in print craft category for Coastguard NZ’s One that got away and one in the flat mail category for the AS colour brochure, as well as one bronze for Steinlager We Believe in best product launch/relaunch.
DDB’s clients did well in the film categories, with Finch winning four bronzes for NZ Lotteries Big Wednesday, while Sky Adult and Sky’s 60 things in 60 seconds took two bronzes each.
Clemenger BBDO took two bronzes for ACC’s handlebar Grip and NZTA’s Sneak Up campaign in the direct community service categories and it also won two silvers with The Sweet Shop for NZTA’s The Inner Battle.
DraftFCB took bronze for the Effies campaign in direct response and Lion rounded out the Kiwi list with a bronze for Speight’s Man Like Natural in 30 second TV commercials.
There were no Kiwi award winners for magazines, newspapers or outdoor.
Clemenger BBDO Melbourne won the best in show award and three gold trophies for the NAB ‘Break Up’ campaign and JWT Shanghai was a four time gold winner with its ‘Heaven and Hell’ campaign for Samsonite. Leo Burnett Sydney for Watermark and DDB Singapore for Musical Fitting Rooms won two each and Publicis Mojo won gold in film for Hahn Super Dry.
“There was an impressive and diverse group of winners this year,” said chairman of judges Nick Law from R/GA. “The best work got enormous attention by hitting a cultural nerve. In most cases the concepts were thoughtful and the craft solid; but it was the context that gave the work power. A sensitivity to how the work fit in time and place.”
The Network of the year went to BBDO, the AWARD Agency of the Year went to Clemenger BBDO Melbourne and Lion was proclaimed AWARD Client of The Year for the second year in a row.
“The winners are a shot of adrenaline for all of us,” said AWARD chairman Craig Davis. “It is important that we stop and celebrate the very best creative work each year, great work is inspirational for the industry.”
Kiwi Results:
Television Commercials, individual – over 30 seconds
60 Things in 60 Seconds SKY Television DDB Group New Zealand Bronze
Man Like Natural Lion Publicis Mojo Sydney Bronze
Community service & charity, individual – any length
The Inner Battle New Zealand Transport Agency (NZTA) Clemenger BBDO Wellington Silver
Craft in Film
Direction
Wednesday / Thursday NZ Lotteries Finch Bronze
SKY Adult – The Pitch SKY Television Finch Bronze
The Inner Battle New Zealand Transport Agency (NZTA) The Sweet Shop Silver
Editing
60 things in 60 Seconds SKY Television Thick As Thieves Bronze
Wednesday / Thursday NZ Lotteries Finch Bronze
Production Design
Wednesday / Thursday NZ Lotteries Finch Bronze
Casting
SKY Adult – The Pitch SKY Television Finch Bronze
Best use and/or arrangement of music
Wednesday / Thursday NZ Lotteries Finch Bronze
Integrated campaign
Beer – The Untold Story DB Breweries Colenso BBDO New Zealand Bronze
– TV – Beer – The Untold Story
– Radio – Export Family
– Print – Election
– Print – Invention
– Print – Paper Route
– Print – Took on a Government
Skate Pinball Frucor Beverages Colenso BBDO New Zealand Silver
– TV – Skate Pinball
– Interactive – Skate Pinball
– Outdoor – Pinball Skate Park
Print Craft
The One That Got Away Coastguard New Zealand DDB Group New Zealand Silver (Son, Best Friend, Brother).
Direct mail
Flat mail
Catalogue and Tee-Shirt Folding Machine AS Colour DDB Group New Zealand Silver
Direct Response Advertising, campaign – single
EFFIES Awards campaign – Making It CAANZ DraftFCB New Zealand Bronze (Crawford, McPherson, Gattung, King, Bradbourne, Talbot, Catmur, Ellis, Mowday, Buchanan, Scott, Stone, Cochrane).
Community service & charity, individual
Handlebar Grips Accident Compensation Corporation (ACC) Clemenger BBDO Wellington Bronze
Community service & charity, campaign
Sneak Up Ads New Zealand Transport Agency (NZTA) Clemenger BBDO Wellington Bronze
Digital Direct Response, individual
Doggelganger Mars Colenso BBDO New Zealand Silver
Digital
Website – Business to consumer:
Doggelganger Mars Colenso BBDO New Zealand Silver
Mobile
Impulse Saver Westpac Colenso BBDO New Zealand Silver
Viral film
Rear View Girls – Los Angeles Levi Strauss & Co. San Francisco Colenso BBDO New Zealand Gold
Promotion and experiential
Best new product launch & re-launch or multi-product:
We Believe Lion DDB Group New Zealand Bronze
– TV – We Believe
– TV – We Believed
– Outdoor – Comeback
– Outdoor – Just as Thirsty
– Outdoor – We Believed
– Print – Believe
– Print – Facebook
– Print – Same Teams
– Other – Bus side – Taste the Glory
– Other – Bus side – Believers
– Other – Bus side – Looks Like it Did
– Interactive – Facebook – We Believe
Skate Pinball Frucor Beverages Colenso BBDO New Zealand Silver
– TV – Skate Pinball
– Interactive – Skate Pinball
– Outdoor – Pinball Skate Park
Best use of social media marketing in a promotion
Rear View Girls – Los Angeles Levi Strauss & Co. San Francisco Colenso BBDO New Zealand Silver
New product development:
Impulse Saver Westpac Colenso BBDO New Zealand Silver
Production Company of the Year – Top 5
Revolver / Will O’Rourke
Exit Films
The Sweet Shop
GoodOil
Finch
Agency of the year – Top 5
Clemenger BBDO Melbourne
Leo Burnett Sydney
Colenso BBDO New Zealand
DDB Singapore
Publicis Mojo Sydney
Client of the Year – Top 5
Lion
NAB
Equal Third:
– Samsonite
– Diageo
Mars
Network of the Year – Top 5
BBDO
DDB
Leo Burnett
JWT
Publicis
Best in show
Title: NAB Break Up
Client: NAB
Companyy: Clemenger BBDO Melbourne
