Air New Zealand is going black for good, with its fleet set to sport a new livery from next year that was created in collaboration with leading Kiwi typeface designer Kris Sowersby and Designworks.
Air New Zealand chief executive Rob Fyfe announced last week that the tails of all new aircraft entering the fleet will be painted black.
“Our iconic symbol, the Koru, will remain but it will be set within our national colour rather than the blue and green tones on our tails today. Alongside this change we are introducing a new lettering style for the Air New Zealand name, which will adorn all our new aircraft. This will also be rolled out across all our signage and communications channels by the end of the year.”
Sowersby says he was proud to have had the opportunity to work with such an iconic New Zealand brand name.
“The Air New Zealand lettering has remained relatively unchanged for the past 20 years, but the airline has undergone significant cultural and reputational change. The challenge was to develop a new style which retained the history and credibility while injecting a new sense of momentum and modernity.”
Air New Zealand began using black as its corporate colour ahead of the All Blacks’ campaign last year.
“Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline. It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage,” Fyfe says.
- This story originally appeared on idealog.co.nz.