Adshel New Zealand has announced the completion of phase four of its digitalisation strategy, expanding the Adshel Live network with an additional 60 screens, taking the national digital roadside network to 283 screens.
Building on the existing national footprint, Adshel Live now delivers in excess of 4 million contacts (DTVs) per day, across Auckland, Hamilton, Wellington, Christchurch and most recently Tauranga. All new locations feature state-of-the-art 75-inch, ultra-high definition screens capable of 4K content.
To celebrate the growth to 283 screens, Adshel has launched a retro Pac-Man style game, Ad-Man: Adshel Live Site Hunt, for agencies and marketers to play for nostalgia, a bit of fun and with the chance to win, including a grand prize of a weekend escape to Queenstown.
Ad-Man: Adshel Live Site Hunt is a web browser game, where participants move around maps of New Zealand cities, finding virtual Adshel Live sites to collect points. The player must pass through all Adshel Live sites and avoid being caught by an ‘enemy’ character who can end their chance of moving onto the next level.
To be in to win, the player will want to pass through as many Adshel Live sites as they can in a row. There will be a leaderboard showing the top 10 scores, and the player who tops the leaderboard at the end of the promotion will be the winner of the Queenstown weekend escape.