Ads of the week: 6 November

  • TVC of the week
  • November 6, 2018
  • StopPress Team
Ads of the week: 6 November

Who's it for: Blind Foundation by YoungShand

Why we like it: This campaign is both practical and clever. Seeing the clients of the Blind Foundation take part in a crew swap amongst the fast pace of a newsroom is inspiring, and it was a nice touch having it all revealed live on Newshub. We hope this raises awareness of how the Blind Foundation is able to help people who are blind or have low vision.

Who's it for: Air New Zealand by True and Exposure 

Why we like it: It’s always interesting to see what Air New Zealand will do for its next safety video. This time it’s a Kiwi affair (instead of bringing in American actors like Adrian Grenier). Starring actor Julian Dennison and local musicians Kings, Theia and Randa this may see the passenger next to you (or yourself) rapping along to the Kiwi re-mix of Run DMC’s ‘It’s Tricky’ and 'In the Neighbourhood' by Sisters Underground next time you fly on the airline. 

Who's it for: Colorsteel by DDB

Why we like it: Ahhh that wonderful feeling of falling in love – until it turns out the person is lying about where they live because the house next door is better. Colorsteel has made a funny and relatable ad about wanting to impress and feel proud of the home we live in. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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