Local ad network Adhub is claiming first place in a couple of eyeball races, with new sites Gloss, Beauty Bible, GardenNZ, FashionNZ, My Netball, The A List and View New Zealand soon to be added to its existing list of online properties like FLICKS.co.nz, Realestate.co.nz, allblacks.com, BBC.com, Lonely Planet and E!Online. The new sites come online on April 1 and, according to Adhub’s managing director Josh Borthwick, create the largest household shopper (1,486,335 monthly UBs) and entertainment/lifestyle (618,570 monthly UB’s) channels in New Zealand.
“You can ask any publisher in market: making money out of online advertising isn’t an easy job,” says Borthwick. “We’ve been in the game for a number of years now and we’ve seen plenty of international networks come and go. But we’ve always been fortunate to have some great relationships with our agencies, to the point they actually refer publishers to us. Which I think is testament to our approach in market. We recruit both great people and great sites, so we’ve always got some value to offer our advertisers.”
Paul Mant, Adhub’s sales director, says it’s working with advertisers to “provide smart, layered campaigns that encompass demographic targeting, contextual environments and behavioral targeting to increase reach with only the audiences they want to target”.