Media agency OMD has picked up a total of 16 awards across three award shows this week, taking out the Grand Prix at the APAC Drum Awards for the McDonald’s Big Mac campaign.
The week of winning, kicked off at the 2020 TVNZ-NZ Marketing Awards on Tuesday night where OMD celebrated six wins with clients including the innovative Goodnight Kiwi campaign with TVNZ, and Kiwibank’s use of customer insight and data.
On Wednesday night over in Singapore, OMD and McDonald’s picked up the Grand Prix at The Drum for their ‘Is a Big Mac still a Big Mac?’ Campaign along with another five awards.
“It’s extremely satisfying to be recognised across so many forums, for so many clients, for such a diverse portfolio of work. We really feel like we’re smashing it at the moment,” says Nigel Douglas, CEO at OMD
At last night’s IAB Digital Awards staged on Auckland’s North Shore, OMD picked up four awards, including:
- Best use of Social for NZTA – WAKA Kotahi – The Unsaid
- Best use of Data Campaign Targeting – Kiwibank, Taking responsible lending to the next level
- Best use of Data – Campaign Measurement and Optimisation – The Warehouse – Driving performance with custom algorithms
- Best use of Technology – Kiwibank, Taking responsible lending to the next level
“OMD’s strong showing this awards season reinforces our depth and strength in this discipline. We have proven once again that our team know how to solve our client’s business challenges through memorable digital activations, delivering efficiency and impact. As the market leader we will continue to challenge ourselves to do even better,” says John Buckley, Chief digital Officer at OMD.