2degrees has released a new employment brand campaign to showcase its diverse staff and what makes the company culture different.
The one minute thirty second spot, called ‘A Different Story’, by Auckland indie agency Run, features the benefits one gets from working at 2degrees including being able to bring your dog and/or children along to work with you, the use of bikes to get between offices and use of a community garden.
The aim of the campaign is to attract great candidates as well as increase employee engagement and position 2degrees as an employer of choice.
Having won the 2degrees employer brand business in a pitch, Run has been working away behind the scenes, starting with research into what people love about working at 2degrees.
Laura Cibilich, Run co-founder and design director, says a common theme was that people “feel they can be their true self, and that there’s a diverse workforce with a good approach to balancing work and other commitments”.
“Then there were the things like the fact people can bring their pups to work on Friday, the communal garden and school holiday childcare programmes – and these ended up being a focus of the creative.”
Leigh Peters, 2degrees’ head of recruitment, says it needed “our employer brand to reflect our strong consumer brand, which has always been about innovating, disrupting, doing things differently and fighting for fair for all New Zealanders.
“We want to attract the right people and to do this we needed an appealing and authentic creative in the market, as well as to celebrate it internally to strengthen retention.”
Raymond McKay, Run’s co-founder and creative director, says working with 2degrees has resulted in a “fun and engaging piece of work that tells their brand employment story, without being relegated to the boring basket.”
The campaign will be launched on digital and social channels, with a 90-second hero film, followed by a suite of short spots.