The Outstanding Radio Creative Awards (ORCA) winners for 2021 have been announced, with FCB taking out both major categories.
The Grand ORCA winners for 2021 are Adam Redmond and Emerson Hunt (FCB) for their PAK’nSAVE campaign Meat Hijack. Redmond and Hunt received a $10,000 cash prize and a $10,000 client radio campaign.
The People’s Choice Award winners are Lauren Southon, Maraea Walker, Slade Gill and Hywel James (FCB) for their NZ Police campaign Enjoy The View. The group was awarded a $2,000 cash prize and a $5,000 client radio campaign. Walker was previously a Student ORCA winner in 2019.
Judging was based on four criteria: creativity, execution, effectiveness and innovation. The 2021 panel consisted of Maria Devereux (Colenso BBDO), Ralph van Dijk (Eardrum), Lisa Fedyszyn (Special Group), Tony Clewett (Federation) and Kim Ellison (Stanley St).
Media Design School students Bella Rakete and Courtney Andersen took top honours in the Student ORCA competition for their campaign Language of Now, aiming to encourage Kiwis to learn and integrate te reo Māori into their daily lives.
In second place was AUT University students Reece O’Gorman and Connor Cully for their campaign Kiri.
The Student ORCA judging panel included Simon Vicars (Colenso BBDO), Raymond Otene McKay (RUN) and Bex Radford.
Each year TRB sets out to recognise outstanding radio creative with the ORCA, and aims to encourage creatives in the advertising industry to let their talents loose and explore the many options afforded by radio.
TRB General Manager Peter Richardson says: “It’s fantastic to see these talented creatives explore the audio space and push what can be achieved with radio. We’re particularly proud of the Student ORCAs and impressed by the breadth of imagination shown – the future is bright.”
Hear the winning campaigns here.