Entries have opened for TRB’s Outstanding Radio Creative Awards (ORCA) for 2021.
The competition is open to creatives whose campaign audio will air on a New Zealand commercial radio station within the competition period of June 30th 2020 to June 30th 2021.
There are two prize categories: The Grand ORCA, with the winner receiving a $10,000 total cash prize, $10,000 client radio campaign and ORCA trophy; and People’s Choice Award, with the winner receiving a $2,000 total cash prize, $5,000 client radio campaign and ORCA trophy.
Judging is based on four criteria: creativity, execution, effectiveness, and innovation.
TRB General Manager Peter Richardson says: “After what was a record breaking year for entries, we’re excited to see the creativity that will come through in the 2021 competition.
“We’ve heard some very smart uses of audio on air in past months, so the soon to be announced judges will have some hard decisions ahead of them.”
The 2020 Grand ORCA winners were Tim Thach and Brooke Wiley from Stanley St for their Rebel Sport campaign ‘Find Your Rhythm’. Judges praised their use of relevant SFX rather than a voice over to convey their message.
People’s Choice Award winners for the second-year running were David Shirley and Melina Fiolitakis from FCB for their PAK’nSAVE campaign ‘Savey’. Judges praised their use of ad length as a creative tool.
ORCA entries are notoriously easy to complete, with just an audio file and basic campaign details required. A person/team can enter more than once and submit multiple entries, however only one entry per person/team is eligible to win. Enter here.
Entries close on June 30 at 5pm.