2020 YouTube Ads Leaderboard for NZ released

The 2020 New Zealand YouTube Ads Leaderboard has been announced, showcasing the top 10 ads from the year that was.

The YouTube Ads Leaderboard showcases the most creative and engaging ads – which were determined by an algorithm that factored in organic and paid views, watch time, and audience retention for the period 1 January 2020 to 31 December 2020. 

Head of Creative Development for Google Australia and New Zealand, Fiona Walford, says the Leaderboard highlighted some key trends. 

“2020 was a year to remember in many ways – for the creative industry it was a year of invention: finding new ways to create and produce, different ways to tell stories in a new and untested environment, and working out what resonated as we all went into a global pandemic within a sea of uncertainty. 

“What transpired is exemplified by the 2020 NZ Ads Leaderboard, which is a testament to the breadth of highly effective creative work we saw on YouTube every day of that strange year, and brings to life the best ways to speak to that huge and diverse audience. 

“It was rich and diverse, from long form storytelling, to product benefit focused to emotive messaging, nearly all told with a sense of humour; all of them have found a place in the 2020 top 10.” 

Here are the top 10 ads, along with the brands and their agencies:

1. How to DINNER Ep 2 with New Zealand Rugby Star Richie Mo’unga

Company: HelloFresh 

Creative & Media Agency: Emotive

2. The Big King XL – A Big MMMprovement 

Company: Burger King 

Creative Agency: Pitchblack 

Media Agency: MBM

3. ‘Twas the Flight before Christmas

Company: Air New Zealand 

Creative Agency: Pitchblack 

Media Agency: Carat

4. Macca’s You Choose Your Cheeseburger Combo

Company: McDonalds 

Creative Agency: DDB 

Media Agency: OMD NZ

5. OPPO Find X2 Pro | Out Now

Company: OPPO

Media Agency: Sinointeractives

6. Apple Watch Series 6

Company: Apple 

Creative Agency: Media Arts Lab 

Media Agency: OMD

7. Choose your kind of happy

Company: Fly Buys 

Creative Agency: Colenso BBDO 

Media Agency: Mindshare NZ

8. Keep it real online

Company: Department of Internal Affairs Te Tari Taiwhenua 

Creative & Media Agency: Motion Sickness

9. Important COVID-19 messages from Wellington Paranormal

Company: New Zealand Police 

Creative Agency: FCB NZ

10. The Girl With The Cold Feet | ASB Home Loans

Company: ASB 

Creative Agency: WiTH Collective 

Media Agency: Acquire NZ

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