1day.co.nz takes on the big boys with new grocery deal site

  • Digital
  • April 16, 2012
  • StopPress Team
1day.co.nz takes on the big boys with new grocery deal site

1-day.co.nz pulled out of the daily deal services market last year claiming it was an unsustainable business model. But "New Zealand’s largest daily deals site" hopes to ramp up the competition in the grocery sector with the launch of Grocery Grab.

Grocery Grab will be available to customers on 1-day.co.nz every second Monday and will allow shoppers to get their hands on a wide range of non-perishable grocery goods at discounted prices.

“Our recent trials of Grocery Grab show there’s a clear need for another major player in the sale of grocery goods in New Zealand," says 1-day general manager sales and marketing, Race Louden. "We began testing the Grocery Grab concept in February and received more than 1 million hits on the site each day the trial was run.”

Each week customers will be able to purchase from a catalogue of products and pay a flat shipping rate of $5.99, no matter how many items they order.

“We’ve run three trial Grocery Grab sales to date and sold over 83,000 units of grocery product. The items purchased ranged from battery packs to tooth brushes and toiletries. Interestingly, we sold over 24,000 items of confectionery.”

Louden says 1-day customers will see an increasing range of quality grocery products on offer as more suppliers jump on board. As the range increases he says it is likely to become a weekly sale.

As a point of comparison, a 300g bag of Skippy cornflakes were $1.99 on the site while they were $2.79 at Countdown. Countdown offers grocery delivery in Auckland central for between $8.25 and $15.25, depending on the total bill.

Elsewhere in grocery land Reduced to Clear, which was one of the fastest growing businesses in New Zealand last year according to the Deloitte Fast 50 and aims to reduce the country's grocery surplus, also offers online shopping at a flat rate of $5.49.


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit