Movings/Shakings: 18 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 18, 2018
  • StopPress Team
Movings/Shakings: 18 May

Navigating a digital world

Edwin Rozells has been named head of transformation at Colenso BBDO, to help clients navigate and grow their business in a digital world.

Edwin joins from Accenture Singapore where he led the consulting firm’s digital strategy and marketing practice across ASEAN since 2014. Rozells is no stranger to advertising, having spent five years at OgilvyOne Singapore as digital strategy lead.

Scott Coldham, managing director at Colenso BBDO, says Rozells has vast experience across sectors, helping organisations transform to keep ahead of the consumer and win in the digital age.

"His arrival couldn’t come at a more opportune time for us and our clients. We’re rapt to have him on board.”

This new role was specifically created in line with the recent redesign of the agency’s model, focusing on creative collaboration, clients’ customers and new ways of working.

Further development

Christchurch's promotion and economic development agency ChristchurchNZ has appointed Tim Loftus as general manager of marketing, brand and communications.

Loftus is currently marketing manager of global brand for Kathmandu and will join ChristchurchNZ in early June.

ChristchurchNZ chief executive Joanna Norris says Loftus will be a perfect fit for the organisation. She adds his strong skill set will help with its aim to raise the profile of Christchurch and the wider Canterbury region both nationally and globally.

Bolstering the ranks

Dentsu Aegis Network (DAN) New Zealand has added to its strategy team with the appointment of Stevie Weber as group head of insight – a newly created position designed to meet the growing needs of the group.

In the new leadership role within the DAN NZ strategy team, Weber is responsible for building out the research and insight product to accommodate for the growing needs of clients’ businesses.

Weber previously worked at the Publicis Groupe in New Zealand where she was head of strategy at Zenith Media.

Moving forward

The Warehouse Group has appointed a new head of content marketing with Cassie Roma joining from NZME.

Chief marketing officer at The Warehouse Group, Jonathan Waecker says they are excited to welcome Roma to the team.

“Her vibrant personality and strategic skill set will be an awesome addition to our team, accelerating our storytelling capability to deliver meaningful content to our customers and team members.”

Roma also shares her excitement for joining the team at The Warehouse Group, saying she's looking forward to working with folks she knows and respects from the industry over the past decade and a half in New Zealand.

Jumping ship

Terri Collier has joined Harvey Cameron Group as channel director. In this role, Collier will help lead the agency’s new business, paid and owned media agendas.

Collier has over 15 years media experience both in New Zealand and the UK, including roles at Mindshare NZ as chief client officer and prior to that, as general manager – investment and operations at FCB.

Current group channel director at Harvey Cameron Cushla Baggott says, she has worked with Collier before and has jumped at the chance to bring her on board.

Politically charged

TVNZ is showing its commitment to political coverage with new press gallery appointments and a primetime timeslot for Q+A

Benedict Collins and Maiki Sherman will join political editor Jessica Mutch in the 1 News press gallery from June and August respectively.

John Gillespie, head of news and current affairs says, New Zealand audiences are engaged with politics and people to have shown continued interest following TVNZ’s successful coverage of the 2017 elections.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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