Yahoo has appointed Tama Sweetman as Head of Sales, New Zealand, effective immediately.
After spending 14 years across the ditch, Sweetman will be heading back home to Auckland for the role.
As Head of Sales he will be leading the adtech company’s sales team across Aotearoa. Sweetman will be responsible for connecting advertisers and agencies to Yahoo’s market-leading demand-side-platform (DSP) and supply-side-platform (SSP) products.
He will report to Rachel Page, General Manager, Sales for Australia and New Zealand.
On the appointment Page says: “I’m delighted to welcome Tama to the Yahoo family. New Zealand is a really important market for our business and I’m excited by the value Tama can add there given his knowledge and experience.”
Sweetman adds: ”I’m really looking forward to transitioning back to the New Zealand market and building on the team’s great success here. I’m a big fan of how Yahoo runs its business and its commitment to initiatives outside of the media game. Plus, the people are amazing!
“After two years stuck in lockdown in Melbourne I’ve really reflected on and come to realise what a special place New Zealand is. I can’t wait to reconnect with my friends and whanau and really get stuck into it.”
Sweetman joins from Spotify where he was previously Group Sales Director – Victoria. He has over 14 years of industry experience and has held senior positions at a number of digital businesses across Australia and New Zealand.
This news comes off the back of Yahoo’s recent partnership announcement with Near, one of the world’s largest sources of privacy-led intelligence on people, places and products.
The expansion comes off the back of the successful partnership across Australia and New Zealand that launched in 2020. Nearly 40 advertisers have since adopted the integration into their campaigns.
Commenting on the announcement, Dan Richardson, Head of Data ANZ at Yahoo says: “Our partnership with Near has been pivotal in the growing demand for the Yahoo DSP across Australia and New Zealand. We’ve seen increased adoption of emerging channels such as digital out-of-home and immersive formats within campaigns because this data intelligence gives marketers the confidence to target effectively, measure accurately and understand attribution across the consumer journey.”