WAVE grows comms team

Creative communications agency, WAVE, has announced the expansion of its public relations & communications team in response to increased demand for PR support from its clients. Based in Mount Maunganui, WAVE Creative Communications Agency looks after a range of reputable businesses nationwide from its sunny, beachside office.

Managing Director WAVE, Glenn Dougal says: “We are so pleased to welcome two globally experienced PR professionals to our public relations and communications team, Anna Skerten and Ellen Hunt. WAVE is already managing brand strategy, marketing and digital for a growing client base, so it’s a logical step to round out our full-service offering.”

WAVE offers this service with an in-house team of three multi-disciplinary communications specialists, with Skerten and Hunt recently joining lead, Michelle Riley.

Skerten is a senior PR and communications expert with over 18 years’ experience working in-house and for PR agencies in Aotearoa and offshore including Ask Jeeves in the UK, and more recently, Spark and Chorus New Zealand.

Hunt joins from Flight Centre Travel Group NZ where she led its communications and media relations through COVID-19. She previously managed PR in Australia for technology start-up, Deliveroo and its operations in the UK & Ireland. Ellen got her start in broadcasting at MediaWorks NZ.

Riley will continue to lead the WAVE PR team as a senior strategic communications professional with over two decades across various sectors including agriculture, public sector, transport, financial services, health, and utilities. She specialises in reputation management, strategic planning, community engagement internal communications and crisis management.

Dougal says requests for public relations support have increased over the years, “particularly as many companies tackle rapidly changing environmental, social and human resource challenges, and adapt to a post-COVID-19 world.

“Having an intimate knowledge of our clients’ businesses means we are well positioned to guide through risk and reputation management, marketing communications and media relations, truly making WAVE a one-stop-shop.”

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