Uprise Digital adds new talent and appoints Client Service Lead

Referencing a growth in new business in recent months, Uprise Digital has made four hires over their Wellington and Auckland offices, and have appointed a new Client Service Lead.

Adding to their Client Service team in Wellington is Madi Trevella and Kirsty Smith.

Smith joins from OMD, where she spent time working in an account management and media planning role.

Specialising in digital media, Smith has worked across a wide variety of global and local media accounts including Frucor Suntory Beverages, Roadshow Films, Apple and Auckland Council.

Kirsty Smith.

“What really impressed me about Uprise is the culture and the forward thinking across the agency. I am excited to bring my skills into the client service team here and really get stuck into learning about my new clients and their businesses,” Smith says.

Trevella, also joining from OMD, brings experience working largely on government portfolios including Kiwirail, Unite Against Covid-19, Waka Kotahi and Human Rights Commission.

“What attracted me to Uprise was the strength and depth of their in-house capabilities. Allowing for us to be reactive and nimble in the ever evolving digital space. Coming from a more offline background, I’m excited to absorb and learn more about digital optimisation,” Trevella adds.

Madi Trevella.

In addition to their Client Service team hires, Uprise has also appointed a Performance Specialist, Matt Barrowclough, and Chloe Narain into a new position as a B2B Specialist.

Barrowclough started his digital marketing career at Yellow Pages where his team helped businesses with the move from being listed in the phone book, to building an online presence.

Matt Barrowclough.

Shortly after he moved to London and took on roles at global ad agencies learning how to run complex multi-channel accounts.

“Since joining Uprise I’ve enjoyed being part of a high performing, forward thinking team where everyone adds their own skills and perspectives. The work is complex and challenging with every day being an opportunity to learn something new,” Barrowclough says.

Taking on a new position, Narain will be supporting Uprise with client engagements.

Joining from another B2B-focussed agency in Wellington, she was the second person to join the company and spent five years in a start-up environment working closely with both SME and global enterprise clients.

Narain has experience working with organisations to evolve their approach to B2B marketing to align with the way modern buyers prefer to engage.

“It’s been really exciting starting at Uprise and I’ve been blown away by the focus on people and culture here. There’s such genuine care taken with employees – and people are continually motivated to do really cutting-edge work. I feel super lucky to be part of the crew,” says Narain.

Chloe Narain.

Uprise have also recently appointed Phoebe Prescott as Client Service Lead, to manage the Client Service domain across Wellington and Auckland.

Starting in the business four and a half years ago, Prescott has supported a range of Wellington and Auckland clients to reach their marketing goals, including Bendon Lingerie and Trustpower.

Prescott has also led a range of operational projects throughout the business, including delivery and operational workflows – which naturally made her a top candidate to take over the domain lead position.

“I’m excited to move into this next phase of my journey with Uprise. Uprise has fantastic ethos when it comes to client management & relationships, whereby we truly want to be a partner to our clients. We have a fantastic team and I am looking forward to what’s to come,” she says.

About Author

David Nothling-Demmer is Editorial Director - Business Titles at ICG Media. Titles include: StopPress, NZ Marketing magazine, Idealog and The Register.

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