TVNZ has appointed Matthew Bartlett to one of its key commercial strategy roles, General Manager Commercial Optimisation and Operations.
Bartlett joins TVNZ from ASB, where he held several senior leadership positions, including most recently as GM Payments Strategy and Innovation. He has spent 25 years working in the financial services sector, with governance roles as a Payments NZ Board member and Paymark shareholder representative adding to his extensive experience.
TVNZ Commercial Director, Jodi O’Donnell said Bartlett’s appointment demonstrates TVNZ’s commitment to delivering a data-led strategy of transformation and innovation for advertisers and agencies, enabling them to meet changing audience needs and build lasting connections for their brands.
“Matthew is an influential leader with strong expertise in marketing, digital and strategy. He has a proven track-record for delivering significant performance improvement with a focus on leading and engaging people in strategy development and execution. We’re pleased to have him on the team in what is a critical role for our business.”
Bartlett says he is excited to join the TVNZ team and believes local media plays an important role for the “social fabric of New Zealand”.
“TVNZ has a great purpose underpinning it and its platform is uniquely positioned to reflect society and drive change. The media industry, like banking, remains under significant threat from global platforms. It’s critical that innovation is prioritised to successfully meet future audience needs. I’m excited to focus on what our viewers want to ensure we deliver clear and differentiated value for our clients.”
