Independent agency Together has appointed leading data and analytics practitioner Torsten Stolt to the new role of Data & Analytics Director.
Stolt joins following a successful career most recently at PHD where he was Data Director, and prior to that as Analyst for Spark, Mighty River Power and Orcon.
He has wide ranging experience including establishing a single customer view for Skinny, developing net promoter score analytics for Orcon and pioneering one of the first Datorama practices in New Zealand.
In his new role, Stolt will lead Together’s use of advanced data and analytics techniques to develop value-based audiences for media buying, as well as designing measurement programmes.
He will further develop the agency’s custom audience practice, data strategy and management capability, and Together’s Datorama offering.
Kris Hadley, Managing Partner at Together, says: “With the death of cookies and the growth of custom algorithm-driven media buying, we’re increasingly using advanced analytics to build valuable audiences for clients and identify the business outcomes this generates. We’ve already undertaken multiple market-first local data initiatives this year but Torsten will ensure we’re continuing to lead for our clients.”
Stolt adds: “I jumped at the chance to join the Together team. Their vision for where media’s heading, a strategy-first approach and deep understanding of data-driven marketing was clear from our first conversations. It’s awesome to be joining a team with so much momentum and I’m looking forward to continuing that success together.”
His arrival continues Together’s impressive growth in 2020.
Recent highlights include new client appointments by Forsyth Barr in New Zealand and WAW Bank in Australia, concluding a successful election campaign for NZ Labour Party and achieving the most short-listings of any independent media agency at the 2020 IAB Digital Advertising Awards.