Stanley St is investing in tech and digital capabilities with the recent appointment of Ankit Sehgal as Chief Digital Officer and Jack Lightfoot as Head of Search.
Sehgal is a proven and highly analytical thought leader with over 12 years of experience in technology and leading digital teams, his career accomplishments are numerous including founding New Zealand‘s largest start-up ecosystem forum with 20,000 members, being invited to TED Talks Vancouver and recently started and grew sustainable and health focused FMCG brand to a nationwide brand working with both Foodies and Woolworths in just over two years.
As Chief Digital Officer for Realestate.co.nz he made a significant difference across all aspects of business including Realestate.co.nz platform, user growth and revenue. With broad agency experience spanning the likes of Starcom, OMD and Ikon, Ankit has worked across global and local brands including Coke, 2degrees, Kathmandu, JetStar and Sony PlayStation.
“Ankit is key to unlocking the depth of tech skills we have across our business – further integrating our media and creative offerings” says Siobhan Burke, Stanley St CE. “His credentials are brilliant and we can’t wait to unleash more of our digital expertise to deliver more truly effective creative work for our clients.”
“Stanley St is at a unique moment in its transformation journey, and I’m thrilled to be a part of it!” says Sehgal.
Jack Lightfoot has extensive experience in the Search space having worked across a number of industries including retail verticals, tourism, automotive and finance and his focus is on driving additional innovation and ongoing performance improvement in paid search for Client growth.
Originally from the UK, Lightfoot has more recently worked at Starcom Australia in a trans-Tasman capacity as National Search Solutions Director.
He brings with him a strong background of agency knowledge and a broad understanding of media and eight years of local and global experience.
“We’re thrilled to have snared Jack. Jack is a natural leader in his field, his track record speaks for itself and we could not be more excited about his appointment and what it will mean for our Clients,” says Burke.
“Jack’s remit won’t solely be search – his experience and role will be to link our search activity to broader e-commerce approaches and our overall data and analytics product to provide a holistic conversion funnel.”
