Rob Campbell new CSO at Colenso

Having lived and worked all around the world, leading talented teams to create award-winning work for brands including Google, NIKE, Spotify and IKEA in a career spanning over 30 years, Rob Campbell is one of the world’s most well-known strategists.  

Now, the industry icon is landing on our shores to join Colenso BBDO as Chief Strategy Officer. 

A long-time fanboy of Colenso, Rob passionately believes in creativity, culture and chaos. The former Head of Strategy EMEA at R/GA says, “Creativity can let people hidden in the shadows feel seen and make those who love the spotlight feel scared. It’s a deliciously deadly weapon and while many talk about it and many write about it… few truly embrace it. One who does is Colenso. 

“Despite being relatively small and based in New Zealand, Colenso has consistently kept the global giants on their toes and looking over their shoulder… and I’m utterly thrilled I’m going to get to play there. Frankly, I can’t wait to see what positive damage we can create together.” 

Scott Coldham, Managing Director at Colenso BBDO, says they couldn’t be more excited. 

“We’ve been speaking to Rob for years on and off, and an opportunity that happened to work for us all presented itself. Rob is more than a CSO. He’s an opinion in every room, a cultural leader, a talent magnet, and a very experienced strategic thinker who will challenge and grow our agency, our clients and the creative product we deliver. He’s a big hire for us, and will be a tide that raises all boats, so to speak.” 

Rob, the co-founder of The School of Strategic Arts, will spend the next few months finishing projects with music, fashion and gaming royalty while continuing to write his rambles at The Musings of an Opinionated Sod. 

He will arrive (whether that be virtually or IRL) at Colenso in early 2021. 

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