More than ‘digi-fizz’
After ten years with Clemenger Group agencies, Terry Williams-Willcock will join Saatchi & Saatchi as digital creative director in February. He will lead a 22-strong digital department of coders, producers, UX designers and developers, alongside Lorraine Guerin, director of digital production.
“One of our first initiatives as new ECDs was to find the right kind of leadership for our digital offering,” says joint executive creative director, Corey Chalmers. “Terry’s the perfect creative mind for the type of work we’re developing these days, whether it be digital experiences with depth, innovative storytelling, or genuinely useful apps. He’s a rare breed that can balance digital complexities with broader strategic thinking. He sees past a lot of surface ‘digi-fizz’ solutions and offers much more substance of thought and care for real business problems.”
It’s thought Nathan Cooper was Saatchi’s last digital creative director, and he moved to Whybin\TBWA early this year. But, even without someone at the top, the agency has still managed to churn out some good digital work this year.
“With clients like ASB already innovating with us on digital initiatives such as ‘Like Loan’; the New Zealand Defence Force using mobile apps like ‘Force-Fit’ for recruitment and some more exciting mobile work coming up with DB, we’re really proud of the integrated work coming out of the agency,” says joint executive creative director Guy Roberts. “We’re looking forward to partnering with Terry to help us take the work to the next level and deliver even more potent, effective ideas for our clients in the digital space.”
Originally based in Wellington, he spearheaded the digital offering at Aim Proximity for clients including Telecom, TVNZ, Toyota, Royal New Zealand Air Force, IAG, Vodafone, and New Zealand Post. In 2011 he moved to Auckland to drive digital creative for the Colenso/Proximity companies, where he worked on award-winning campaigns like Westpac ‘Impulse Saver’, BNZ ‘Be Good With Money’ and ‘Emotion Scan’ and Monteith’s ‘Meat Pack Hunt’ for DB Breweries.
He started out his career as an interactive designer in the UK, including stints at Arawak Interactive Marketing collaborating with Saatchi & Saatchi London, BBH, Craik Jones, and working directly with Sony Europe, Microsoft and BP on large-scale digital marketing solutions.
“I am bloody excited about the opportunity to help lead the creative digital future for Saatchi & Saatchi NZ, working along side two of New Zealand’s most amazing creatives, Gus and Corey. There’s a really strong culture there, led by Nicky Bell. I feel Saatchi’s are on a roll at the moment with a load of hugely talented people and can’t wait to be part of it.”
Williams-Willcock follows in the footsteps of Paul Wilson, who left Colenso BBDO for Saatchi last year.
Following news that Jo Jalfon has taken on the new role of brand marketing manager with TVNZ, the marketing team has announced a couple more additions: Rebecca Brown and Jon Campbell.
Brown is taking up the role of digital marketing manager and joins from Spark where she led the delivery of the brand change from Telecom. Prior to that she was involved in conceiving and creating Tech in a Sec (with TVNZ).
TVNZ says she has already played a big role in the programme of digital work it has in the pipeline, including the communications campaign to be delivered for the launch of the new TVNZ OnDemand.
With TVNZ Ondemand moving to a registration model, it has had to beef up its direct skills. And Campbell will focus on customer engagement and retention.
He has very recently come to New Zealand with his Kiwi wife and daughter from a senior role with Rightster in the UK. There he led a team of 12 as head of audience and network development and was responsible for the YouTube relationship. Prior to Rightster he was with Universal Music for seven years.
Call the Butler
Choice TV has named Scott Butler as head of sales and integration. He joins Choice TV from Starcom Australia where he was a group business director, managing the Samsung and Network Ten portfolio.
Prior to this, he was the sales director of the Val Morgan Cinema Network for New Zealand (2007-2009), and later NSW (2009-2012). With 17 years experience in the media industry, Butler has worked across many global brands, leading teams to deliver integrated solutions across a large array of clients in Australia, New Zealand and Canada.
“We’re thrilled to be growing the business and Scott’s new role creates an opportunity to provide a better service to our agencies,” says Choice TV general manager Julia Baylis. “He’s got fantastic credentials with a strong breadth of experience having worked both in the advertising agencies and the media, and will be a great addition to the Choice TV team.”
Butler says: “I have always thought highly of Julia Baylis and what she has done in her career to date. When Julia approached me about a role with Choice TV, I was really excited about what she is doing with the channel, the growth herself and the team have realised in an incredibly short space of time, along with the potential for its future. I look forward to being part of that growth.”
Qrious, the information analytics business launched by Spark in March, has announced the appointment of David Wills as technology director. He will be responsible for architecture, design and delivery.
He joined Qrious from Xero where he was the general manager of platform services. Prior to that he spent five years as chief information officer at UK Telecommunications regulator Ofcom, and holds a Master of Information Leadership from Cass Business School, London.
“David brings a wealth of experience and world class expertise to Qrious,” says Ed Hyde, chief executive of Qrious. “This is a significant move for us, and having him on board underpins our ambitions to be the number one information analytics business in New Zealand. The smart use of information is becoming increasingly important in this new digital age and David’s expertise will allow us to help New Zealand organisations and businesses create value from their information and unleash their true potential.”
Orange is the new black
Orangebox has appointed Kylie Watkins in a newly created account management position in Auckland. She has an extensive background in the mailing and direct marketing industry spanning over some ten years.
“I’m very excited about my new role at Orangebox and the opportunities that lie ahead. I love their ‘yes’ culture and the way they approach customer relationships and the market in general and I can’t wait to play my part to assist with further growth in this thriving business.”
Mazda has signed on as sponsor line-up for the 2015 series of The X Factor NZ. It takes over from Ford as automotive sponsor and it will provide a brand new car for the winner.
“It’s great news to have Mazda on board again for one of our premium shows,” says MediaWorks group head of revenue, Liz Fraser. “MediaWorks has a successful history with Mazda [it also sponsors Campbell Live and was involved in The Block NZ]and we’re delighted to continue the relationship with them on The X Factor NZ, which will undoubtedly be one of the biggest television events of next year.”
McDonald’s is the series broadcast sponsor, with programme partners Fruttare, 2degrees and VO5.
“Ben is a clever director and a top bloke, he’s a fabulous addition to our roster,” says George Mackenzie, managing director. “We are chuffed he has chosen us to look after his interests in Australasia.”
The LA based Australian expat director learned his trade working for the BBC’s documentary department in London.
He has directed campaigns for Nike, Met Police, BUPA, Fosters, Reebok, Mazda, Coke, Chevrolet, Dove, FIFA, NAB and, most recently, ICC.
Quinn’s talents were recently acknowledged by his peers, in the form of an AICP nomination, for Chevrolet ‘Table’. The film, made in collaboration with Spike Lee, commemorates the opening of the Martin Luther King Memorial in Washington DC.
Throughout 2010/11, he worked with Ralph Fiennes on the actor and director’s adaptation of ‘Coriolanus‘. He assisted Fiennes in his development and realisation of the film and went on to direct the second unit.
His short film ‘I Missed my Mother’s Funeral‘ starring Brian Cox and shot by the great cinematographer Barry Ackroyd, played to great acclaim in festivals across the world and was shortlisted for a BAFTA