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LUMO solidifies roots in Australia with new local role

Kiwi-owned Lumo Digital Outdoor is increasing representation in Australia with the appointment of Liv Collins to Account Director for the country.

In the new role, Collins will be leading Lumo’s Australian operations and will be responsible for managing client and agency relationships across the wider Australian region.

Over the past three years she has played a key role in Lumo’s growth, managing a host of local clients as Account Director. Her previous role at Shopper Media in Sydney means she is familiar with the Australian industry and still has many active contacts and friends across various agencies.

The appointment aligns to Lumo’s increased focus on the Australian market and plans to strengthen relationships with clients and agency partners looking to reach premium audiences across the ditch.

Collins’ promotion comes as Lumo looks to build its reputation in the Australian market after three years of successful representation by WeThinkMedia. This new structure enables the business to bring operations back in house and give clients direct access to Lumo’s internal team including the Lumo Labs creative division.

Collins says she’s excited for the opportunity.

“Lumo is a genuine leader in innovative, world class digital out-of-home. I’m incredibly excited to showcase our capabilities and leading transparency tools and really make our presence known.

“The New Zealand-Australian travel bubble couldn’t have opened at a better time. I’m very much looking forward to seeing clients face-to-face.”

CEO of Lumo Digital Outdoor, Phil Clemas says: “Liv is an outstanding operator, her knowledge of both markets makes her a huge asset for not only our business, but also our clients. This updated focus means we are better able to service our Australian clients, as well as strengthen relationships at a pivotal time between the two countries.”

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