New Zealand’s first free electric vehicle fast charging network with a 100 percent Digital Out of Home inventory, JOLT, has announced the hire of Henry Rowley, ex MediaWorks Outdoor, to grow and lead the media sales team.
Chris Monaghan, NZ Country Manager at JOLT, says he’s excited to work with Rowley again.
“I worked with Henry in 2015 in his first role in the Out of Home industry after starting his career in media agencies. I’ve watched and admired Henry’s development in the Out of Home industry, so we are delighted to have an opportunity for Henry to lead the network of our progressive and sustainable Digital Out of Home inventory across New Zealand.”
JOLT’s 100 percent Digital Out of Home advertising network will allow brands to connect with premium roadside audiences, and offer inventory programmatically, delivering flexibility to audience-based buys in various contextual environments.
Rowley comments on his new role: “JOLT is the most exciting brand in the NZ Digital Out of Home industry, the purpose-driven, sustainable proposition at the heart of the business was instantly an attraction for me. I have a passion for the Out of Home industry. JOLT not only offers highly desirable roadside audiences but goes another step further to help eradicate transport emission which will have a direct impact on the future livability of our country in generations to come.”
Going forward, agencies and brand partners that invest on the JOLT Digital Out of Home network will be helping enable the adoption of reduced-emission transport.
“The brand’s media activity will be verified for its positive impact on the community and receive carbon credits which puts sustainability at the heart of the business,” says Monaghan.
“With the increasing interest from agencies and brands in JOLT and the continued momentum of the hyper-growth network expansion, it’s never been a better time for Henry to join the team to allow us to work with more agencies and brands in New Zealand to help accelerate the shift to zero emissions,” he adds.