IMANZ appoints Kath Mitchell as GM

Independent Media Agencies New Zealand (IMANZ) has announced the appointment of Kath Mitchell as its inaugural General Manager.

Mitchell joins IMANZ from TVNZ where she spent the past decade, most recently as General Manager, Trade Marketing. Prior to that, Mitchell held senior marketing/partnership roles with the likes of Yellow, American Express and Air New Zealand.

With the benefit of a career that has seen her work alongside leading brands, media and creative agencies, and industry bodies across the full spectrum of Aotearoa, Mitchell is excited about her ability to leverage this experience in advocating powerfully for New Zealand’s independent media agencies.

“This is a fantastic time to be stepping into a role championing the value of Aotearoa’s independent media agencies,” says Mitchell. “The appetite for Kiwi-owned expertise has never been stronger, and the depth of talent across our member base is exceptional.

“I’m looking forward to ensuring our more than 30 member agencies, and valued technology and media partners, feel strongly supported and ensuring advertisers have greater appreciation of the value of an independent perspective.”

Mitchell’s role will see her overseeing the running and growth of IMANZ, which ultimately means ensuring the provision of exceptional value and advocacy on behalf of members and partners.

IMANZ chair and co-founder of independent media agency D3, Alex Radford, says he’s thrilled that IMANZ has been able to secure a leader of Mitchell’s calibre and believes her long and successful track-record in the industry provides the perfect platform for this unique role.

“Kath’s real superpower is her exceptional relationship management skills and her infectious enthusiasm that has made her a well-regarded leader within our industry,” says Radford. “Her deep understanding of the media landscape, combined with a formidable commitment to innovation and collaboration, positions her perfectly to lead IMANZ into its next chapter.”

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