The newly renamed and rebranded Sugar & Partners has enlisted Ogilvy’s creative director Dave Nash as its new creative partner, where he will work with recently appointed creative partner and ex-Ogilvy colleague Damon O’Leary.
“Dave and I worked closely together in my last year at Ogilvy and produced award-winning campaigns for Kiwibank and Powerade. Dave’s digital nous complements my background and will give the agency and our clients real digital firepower,” says O’Leary.
O’Leary has also promoted Wictoria Markula to head of content in an integrated producer role.
Markula has worked as a TV producer at Saatchi & Saatchi San Francisco as well as in her native Sweden, but in recent years has specialised in online content.
“Having someone of Wictoria’s calibre to head up our content production team is invaluable. Plus, she brings international creds to the agency’s offering. However, no ABBA is allowed on Spotify.”