Fuel Agency adds fuel to fire with new senior appointments

Tauranga and Auckland-based Fuel Agency has announced two senior appointments to its client services and creative divisions. 

Account Director Kirsten Ogden joins from Woods Agency and Creative Director Tom Lear joins from Society. Both appointments add significant creative and client service capabilities to the Bay of Plenty-based agency.

“These key positions underline Fuel’s commitment to offering nothing but the best creative and client services in the industry,” says Founder Jason Marra.

Ogden brings over a decade of extensive agency and publishing experience, having worked in media industries both in New Zealand and London. She has driven successful projects for Beef + Lamb New Zealand, Panasonic, Tourism Australia, Western Bay of Plenty District Council, Super Liquor and Resene Paints.

Ogden’s appointment significantly enhances the agency’s ability to offer world-class client service capabilities. 

“I was attracted to Fuel because of its reputation,” says Ogden. “I look forward to delivering the highest quality of service to clients and helping Fuel thrive as we move forward.” 

With a proven track record in advertising and design, Lear brings experience from Melbourne, London and New Zealand to Fuel Agency, having worked with renowned agencies such as Saatchi & Saatchi and CHE Proximity. He has delivered results for iconic brands like Mazda, Foxtel, Telstra, Bank of Melbourne, Classic Builders, Zespri and Lion Breweries.

“I welcome the opportunity to help clients articulate their brand message in a way that resonates with their audiences in an increasingly complex world,” says Lear. 

Servicing clients across the country, Jason said the agency is now perfectly positioned for the future: “With Kirsten and Tom’s addition to the team, Fuel continues to be an agency to watch as it embarks on its next chapter of growth.” 

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