To support the growing healthcare sector, Auckland-based health agency Essence has welcomed Kristen Marks as GM/Strategy Director and promoted Christy Leopold to Client Service Lead.
Marks boasts an advertising and design career spanning over 20 years in roles both locally and internationally, and will oversee the day-to-day operations and head up brand strategy at Essence.
She’s been responsible for large global consumer brands in multiple markets, and her local agency experience includes a long stint with Redcactus Design, plus time at Interbrand (DDB) and Colenso BBDO.
US-born Leopold moved to New Zealand in 2019, joining Essence after working as Director of Account Services at a full-service digital marketing agency in North Carolina.
Prior to that, she was Senior Account Manager at US-based global pharmaceutical and healthcare advertising agency GSW Worldwide and has over 14 years of client service experience.
Leopold, who combines in-depth healthcare advertising strategy with website and digital marketing expertise, says: “I’m driven to finding innovative ways to advance consumer knowledge and enhance overall personal health experiences.”
Essence Director Ben Hart adds: “We’re delighted to partner with these two incredibly talented women as part of the growing team here at Essence.
“These appointments have been made to assist with the increased demands of the healthcare sector. This year, we’ve seen strong growth in the sector, partly due to the challenges presented and opportunities for innovation due to the current environment.
“We use our insights and experience, now further enhanced by these two new team members, to keep propelling the sector forward.”
Essence works with some of the country’s leading healthcare brands, addressing the health literacy gap with clear and effective content that is strategically robust.
The agency operates across New Zealand and Australia in RX, OTC, B2B and consumer brand communications.