PR agency DRUM has appointed Felicity Hopkinson to Social & Content Creative Director, and Siobahn Brown to Content & Social Media Director, expanding its social and content team.
The appointments come in response to ever-growing client demand for social, content creation, influencer campaigns and media partnerships. DRUM has recently added both Bunnings and the Foodstuffs brands to its client portfolio.
General Manager of DRUM, Katie Walton, says: “As the social landscape becomes increasingly complex and crowded, brands are looking for new and effective ways to interact with their audience. Considered, creative thinking is key to driving cut-through for our clients, and we have prioritised this by carving out the newly-created role of Social & Content Creative Director. We are very excited about the possibilities this new role presents, and beyond delighted to have Felicity on board.”
Hopkinson brings a wealth of experience to DRUM. A variety of agency work has helped her build a skill set ranging from photography and film studio experience to magazine production, and she spent six years in London working on an impressive client portfolio, including Extinction Rebellion, Rankin and Jack Daniel’s.
Assisting Hopkinson in driving new levels of innovation at DRUM as well as overseeing the talented social and content team, Brown joins the agency from a Digital Content Specialist role in-house at Goodman Fielder, where she gained extensive FMCG experience working for clients including Fonterra and Foodstuffs New Zealand.
Walton adds: “Siobahn’s experience in launching new products to market through digitally-led campaigns is unmatched, and we are thrilled about the opportunities her first-rate knowledge will bring to DRUM. Her appointment, alongside Felicity’s, escalates our social and content offering to new heights, and I cannot wait to see what this will mean for our clients.”