Doohly welcomes new Head of Operations

Independent Out of Home content management system Doohly has just appointed Out of Home executive Adam Rowe as Head of Operations.

The new appointment is a significant part of the company’s growth strategy, with hopes to further drive digital innovation in the sector.

CEO and co-founder of Doohly, Sean Law, says, “Adam’s deep understanding of the Digital Out of Home (DOOH) industry and his proven track record in leading high-performing teams aligns perfectly with Doohly’s mission to modernise digital engagement.”

“We are confident adding Adam to our leadership team will bolster innovation and our sales and marketing initiatives, strengthening our position as industry leaders and growing market share.” 

Rowe joins Doohly after holding operational roles at oOh!media and Claude Outdoor for more than a decade. He is excited to join a rapidly growing business that has already driven savings of around 30 per cent and increased ROI of 20x to its clients spanning six countries. 

“With the digital landscape continually evolving, I look forward to harnessing Doohly’s innovative technologies to further elevate our offerings and redefine what’s possible in DOOH advertising,” Rowe said. 

Since mid-last year, the company has grown from 11 customers and 14 networks – including New Zealand billboard company LUMO, Hyper Media, KX Pilates and TMS and retail networks for Rebel Sport, Mobil and LiquorLand – to 19 customers and 29 networks. Recent customer wins include Monstavision, Advertro and Maad Collective, with new networks including Mitre10, Darwin Airport and South Sydney Rabbitohs. 

This month, Doohly also received a $500,000 injection from investors, including Archangel, Skalata and Brisbane Angels this month (taking the total raised in the past year to $1 million). 

Law said the growth since July last year – which takes the total number of creatives served by Doohly over the last 12 months to more than 4 billion – had all come through referrals. 

“This shows our product, business model and customer service resonate well with our customers, giving them demonstrable results when it comes to operational savings, increased ROI and time savings,” he said. 

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