To further strengthen client services and innovative digital offerings, independent specialist digital media agency Web Antler has appointed Fred Salimetov as Client Performance Director.
Former Director from Omnicom Media Group, Salimetov led the Resolution Media team and has worked in performance media roles and paid search teams across world-leading media agencies.
Salimetov’s extensive agency experience has garnered multi-awards across leading brands, including Best Use of Omni-channel Solution and Best Use of PPC for The Warehouse Group.
As Client Performance Director, Salimetov joins the team to lead Web Antler’s client strategy and operations – focusing on future trends, strengths and market growth, building on Web Antler’s reputation as a place of modern digital marketing for progressive clients.
Salimetov says: “I am thrilled to be joining the specialist team at Web Antler and am excited to enhance Web Antler’s biddable media offering further.
“In particular, I’m looking forward to working on integrated search strategies and data-driven campaign solutions, where I can further expand Web Antler’s innovative digital campaign approach.”
Web Antler’s Director Braden Dawson says: “Web Antler offers effective digital marketing solutions, backed up and delivered by a dedicated and talented team who lead the industry for innovation.
“Digital ad spend in New Zealand continues to climb, it’s highly competitive, and clients need experienced talent to navigate this ever-complex landscape.
“Given we specialise in digital campaign performance, Fred was a natural choice. He is a fantastic talent and brings solid award-winning experience across some of New Zealand’s largest brands. I’m thrilled he’s joined the team.”