99 welcomes Director of Experience Design

In the last year, 99’s experience design function has gone from strength to strength – and now, Jon Irick has joined as Director of Experience Design to continue expanding the agency’s offering. 

Irick brings a background of architecture and retail design coupled with a strong understanding of innovation and digital technology to deliver memorable brand experiences. 

His skills also lie in Service Design, helping brands transform their relationship with customers by improving the quality and delivery of every touchpoint, interaction and organisational process at key moments of truth.

Previously Creative Director at Portland-based brand experience agency Ziba, Irick brings over two decades’ experience. 

Global clients have included giants like Adidas, GlaxoSmithKline, Luxottica, Procter & Gamble, Reebok, Target and Umpqua Bank.

Irick says: “It’s an exciting time to be joining 99. The agency has an ambitious, future-forward vision and I can already see lots of opportunity with existing clients to greatly expand our impact on their organisations. 

“99 and I both share the philosophy that a brand should permeate every interaction, and I have seen first-hand the power of both front of house and back of house working in harmony to deliver exponential new value to customers.” 

Managing Director Troy Fuller adds: “The agency is thrilled to have someone of Jon’s pedigree within the building. Jon has only been with us for a few weeks, but we can already see the conversations we’re having with clients broadening beyond communications into places where brands live but often don’t get the focus they deserve. It’s an exciting time.”

Over the last year, 99’s partnership with Spark has developed into innovative customer experience plays; Kiwibank engaged 99 in branch design and a high profile signage project; whilst Mazda tapped into their customer’s pain points to improve the ownership journey.

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