If this email is not displaying correctly, please click here to view this email in your browser.

 
 
  StopPress  

11 February 2020

 
 
Neon’s merger with Lightbox announced
 
 

Sky has announced the completion of the purchase of Spark’s Lightbox. Lightbox is now on the path to merge with Sky’s own streaming service, Neon. Sky was announced as the buyer for an undisclosed sum late December of 2019. Although Sky says both streaming services will remain unchanged for the time being, they are working

 
  READ MORE  
 
  News
 
  February 5, 2020
 
  StopPress Team
 
 
Colenso BBDO teams up with Spark and Outline for Pride
 
 

Colenso BBDO has gone the extra length for Pride, creating a documentary-style film alongside Spark and Outline to encourage better workplace recruitment of LGBTQIA+ individuals. The main during Pride is to support the rainbow community in all aspects of life, including shining a light on the unemployment rate within the group, double that of the

 
  READ MORE  
 
  News
 
  February 5, 2020
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
The Interactive Advertising Bureau announces Go Media as newest member
 
 

Go Media has announced its new membership with the Interactive Advertising Bureau (IAB) in a move to further develop its digital platforms and client offerings. Parris Downey, head of digital ads for Go Media says joining the IAB will help Go Media support clients and consumers with growth opportunities. “Joining the IAB NZ is another

 
  READ MORE  
 
  News
 
  February 5, 2020
 
  StopPress Team
 
 
 
 
Movings/Shakings: February 5
 
 

Industry shifts at Colenso BBDO and Porter Novelli. Exits and entries Sarah Williams, previous managing director of Porter Novelli has departed the PR company. Louise Wright, will take the reigns effective immediately. Williams is set to move to Vector as its new chief marketing and communications officer after 11 years at the PR company. Wright

 
  READ MORE  
 
  News
 
  February 5, 2020
 
  StopPress Team
 
 
 
 
StopPress noticeboard: February 6
 
 

Special Group’s Tourism campaign hits highest-ever performance, and NZME’s CreateMe makes some big changes. Travel bug success Tourism New Zealand’s (NZ) ongoing ‘Good Morning World’ series created by Special Group has become the organisation’s highest performing campaign. The three-year goal set by Tourism NZ were reportedly smashed within five months making the campaign its highest-performing

 
  READ MORE  
 
  News
 
  February 5, 2020
 
  StopPress Team
 
 
 
 
 
 
   
 
   
 
 
 
 
 
You’ve got data – now what? Part two
 
 

Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft compelling stories that resonate with audiences around it. Jonathan Cotton finds turning it all into real commercial runs on the board is harder than it sounds. So what do data-driven marketers

 
  READ MORE  
 
  Features
 
  February 6, 2020
 
  Jonathan Cotton
 
 
Placing more importance on creative
 
 

Our key focus at The Radio Bureau is nailing radio planning and placement, however we would be remiss to ignore the impact that creative has on a campaign’s effectiveness. A Nielsen Catalina Solutions study on advertising elements and their specific effect on sales, concluded that creative was the most important feature (47 percent ) with reach

 
  READ MORE  
 
  Opinion
 
  February 5, 2020
 
  The Radio Bureau
 
 
Data doesn’t just mean digital
 
 

With over a decade playing with data, Mime Analytics, shares its advice on how brands can best assemble, and draw insights from, their data. How long has Mime been playing in the data space? We’ve been running now for over a decade. In our previous roles as marketing and media directors, a key challenge had

 
  READ MORE  
 
  News
 
  February 6, 2020
 
  StopPress + Mime Analytics
 
 
The compendium: 7 February
 
 

This weeks theme is ‘Ads I straight up just did not enjoy’ find out why as I snoop around our international intertubes to find something to complain about. And I thought I was overly dramatic. This Ascot campaign is James Bond meets Downtown Abby meets the mistreatment of horses. What I gathered from what they’re

 
  READ MORE  
 
  Ads of the week
 
  February 7, 2020
 
  Courtney Devereux
 
 
 
 
Popular
 
 
Neon’s merger with Lightbox announced 1
 

Neon’s merger with Lightbox anno...

 
Movings/Shakings: February 5 2
 

Movings/Shakings: February 5

 
The Interactive Advertising Bureau announces Go Media as newest member 3
 

The Interactive Advertising Bureau ann...

 
Editor's Picks
 
 
Colenso BBDO teams up with Spark and Outline for Pride  
 

Colenso BBDO teams up with Spark and O...

 
You’ve got data – now what? Part two  
 

You’ve got data – now what? Part two

 
Placing more importance on creative  
 

Placing more importance on creative

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
Virtual lipstick testing amid a global pandemic  
 

Virtual lipstick testing ami...

 
 
Nido store to close in three weeks  
 

Nido store to close in three...

 
 
MLT Hokonui Fashion Design Awards 2021  
 

MLT Hokonui Fashion Design A...

 
 
The brand tackling NZ’s waste culture  
 

The brand tackling NZ’...

 
 
Winkl: Redefining the mattress industry  
 

Winkl: Redefining the mattre...

 
 
 
 
 
Designing philanthropy into everyday operations  
 

Designing philanthropy into ...

 
 
This New Zealand company is giving billboard vinyl a new life  
 

This New Zealand company is ...

 
 
Allbirds appoints big beauty names to board of directors  
 

Allbirds appoints big beauty...

 
 
Silver Linings of Covid Lockdown level 4, one year on  
 

Silver Linings of Covid Lock...

 
 
Garage start-up: Couple brings immersive entertainment experience to Christchurch  
 

Garage start-up: Couple brin...

 
 
 
 
 
  Movings/Shakings

Movings/Shakings

 
 
 
LATEST JOBS
 

Senior Account Manager
Auckland

PR Senior Account Manager
Auckland

Front End Loader?
Auckland Central

UI / UX / Digital Designer – Senior
Auckland

Offline/Online Editor
Auckland Central

Marketing Manager
Auckland

Is Your Design Portfolio A Thing Of Beauty?
Auckland Central

Head of Digital
Auckland

PHP Laravel Developer / Auckland / $80k
Auckland

Creative Artworker / Auckland / $60 – $65K
Auckland Central

Well, Well, Wellbeing Role
Auckland Central

Shopper RAM-SAM
Auckland Central

Very PRfect
Auckland Central

Fullstacker
Wellington, Auckland

SOS… SEO
Auckland

Junior Content Producer/ Business Writer
Auckland

Digital Marketing Manager
Auckland

Paid Media Specialist
Auckland

Content Producer
Auckland

Communications Advisor (Senior)
Nelson

PR Account Manager
Auckland

PHP Laravel Developer / Auckland / $130k
Auckland Central

Marketing Analyst
Hamilton

Recruitment Consultant – Marketing, Creative, Digital Sectors / Auckland / Competitive Base Salary
Auckland Central

Hands In A Number Of PIES?
Auckland Central

 
  MORE JOBS