Sky has announced the completion of the purchase of Spark’s Lightbox. Lightbox is now on the path to merge with Sky’s own streaming service, Neon. Sky was announced as the buyer for an undisclosed sum late December of 2019. Although Sky says both streaming services will remain unchanged for the time being, they are working

Colenso BBDO has gone the extra length for Pride, creating a documentary-style film alongside Spark and Outline to encourage better workplace recruitment of LGBTQIA+ individuals. The main during Pride is to support the rainbow community in all aspects of life, including shining a light on the unemployment rate within the group, double that of the

Go Media has announced its new membership with the Interactive Advertising Bureau (IAB) in a move to further develop its digital platforms and client offerings. Parris Downey, head of digital ads for Go Media says joining the IAB will help Go Media support clients and consumers with growth opportunities. “Joining the IAB NZ is another

Industry shifts at Colenso BBDO and Porter Novelli. Exits and entries Sarah Williams, previous managing director of Porter Novelli has departed the PR company. Louise Wright, will take the reigns effective immediately. Williams is set to move to Vector as its new chief marketing and communications officer after 11 years at the PR company. Wright

Special Group’s Tourism campaign hits highest-ever performance, and NZME’s CreateMe makes some big changes. Travel bug success Tourism New Zealand’s (NZ) ongoing ‘Good Morning World’ series created by Special Group has become the organisation’s highest performing campaign. The three-year goal set by Tourism NZ were reportedly smashed within five months making the campaign its highest-performing

Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft compelling stories that resonate with audiences around it. Jonathan Cotton finds turning it all into real commercial runs on the board is harder than it sounds. So what do data-driven marketers

Our key focus at The Radio Bureau is nailing radio planning and placement, however we would be remiss to ignore the impact that creative has on a campaign’s effectiveness. A Nielsen Catalina Solutions study on advertising elements and their specific effect on sales, concluded that creative was the most important feature (47 percent ) with reach

With over a decade playing with data, Mime Analytics, shares its advice on how brands can best assemble, and draw insights from, their data. How long has Mime been playing in the data space? We’ve been running now for over a decade. In our previous roles as marketing and media directors, a key challenge had

This weeks theme is ‘Ads I straight up just did not enjoy’ find out why as I snoop around our international intertubes to find something to complain about. And I thought I was overly dramatic. This Ascot campaign is James Bond meets Downtown Abby meets the mistreatment of horses. What I gathered from what they’re