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  StopPress  

29 May 2020

 
 
Marketing in Lockdown – Now Live
 
 

NZ Marketing’s speciality E-issue, Marketing in Lockdown, is now live. Click the link here to read the issue. MARKETING IN LOCKDOWN Reaching and retaining customers while in a nationwide Lockdown, amidst a global pandemic, meant that marketers had to come up with bold and innovative solutions to keep brands alive. Industry experts predict that the same

 
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  News
 
  June 2, 2020
 
  StopPress Team
 
 
oOh!media moves Vile up to executive leadership team
 
 

Nick Vile has made a move up the ladder with the promotion to be part of oOh!media’s executive leadership team. Vile’s move is set to create a greater connection between offices across the Tasman, with CEO Brendon Cook saying the move will help oOh! succeed in our post pandemic landscape. “COVID-19 has had a profound

 
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  News
 
  May 29, 2020
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
FCB sees Wall and Vegas step up to ECD
 
 

FCB has announced today the promotion of Peter Vegas and Leisa Wall to the position of executive creative directors. The creative duo have been moved to the join role, following their 2019 promotion to creative directors. CEO Paul Shale said, “I am thrilled that Leisa Wall and Peter Vegas agreed to be our co-Creative Leads.

 
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  News
 
  May 27, 2020
 
  Courtney Devereux
 
 
 
 
Ads of the week: May 26
 
 

Community kindness, ANZ and uhh cows, this week’s round up of ads scream New Zealand. Who is it for: Big Communications for Pioneer Why we like it: Now maize isn’t the most exciting thing for most people, however for dairy farmers and cows its very important. Big Communications has done a great job of advertising

 
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  Ads of the week
 
  May 26, 2020
 
  StopPress Team
 
 
 
 
Mi9’s Jon Devereux answers your top programmatic questions
 
 

You asked, he answered. Here, Mi9’s Jon Devereux give us his advice on forecasted trends, suggestions for ad spend, and the do’s and don’t all things programmatic. Any thoughts on trends to look out for coming out of Lockdown? In terms of overall market trends, we are still seeing significantly more supply relative to demand,

 
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  News
 
  May 27, 2020
 
  StopPress + Mi9
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Go global or stay local? Part one
 
 

Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ “We have the best people doing the best work in the best environment we can create,” boasted John Steedman, executive director of WPP AUNZ, in an AdNews interview at the end of 2019. But

 
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  Features
 
  May 28, 2020
 
  Graham Medcalf
 
 
ICG Media grows with new hires
 
 

ICG Media, part of Image Centre Group, has welcomed in a coo of new hires this week. The roles work across Liquorland Toast, Habitat by Resene and ICG Media’s digital development team. Not just a coat of paint Bea Taylor joins the team as the new content producer for Habitat by Resene. Taylor, who comes

 
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  News
 
  May 27, 2020
 
  Courtney Devereux
 
 
Howdy, bro. BC&F Dentsu and Tegel merge cultures in new campaign
 
 

To draw the connection between Louisiana and New Zealand, Tegel and BC&F Dentsu have released a campaign with an added translation to help get the message across. The new spot for Tegel’s Take Out’s American range is a fun play on our very different dialects. The campaign itself was created during lockdown, which managing partner

 
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  News
 
  May 27, 2020
 
  StopPress Team
 
 
A rise in domestic abuse prompts new Chillbox and Shine campaign
 
 

Domestic violence service provider Shine and Chillbox Creative have come together to launch a campaign encouraging people to look out for signs of domestic abuse within their friends, colleagues, and family members. Shine’s campaign, titled ‘It isn’t always obvious’ spotlights cases where abusers control their partner’s movements, finances, or ability to go to work. Launching

 
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  News
 
  May 27, 2020
 
  Mollie Edwards
 
 
Energy Online and Contagion spark savings initiative
 
 

Energy Online and Contagion’s isolation campaign features a series of five ads demonstrating ways people could go about saving. With the country in financial distress, now couldn’t be a better time to begin saving some dosh. Priding themselves on their great value, Energy Online suggest switching to them, as oppose to other power companies. Using

 
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  News
 
  May 28, 2020
 
  StopPress Team
 
 
JCDecaux nabs royal spot on Queens Rise
 
 

JCDecaux has secured a very unique large format digital location on Queens Rise. Queens Rise sees an insane amount of foot traffic, and the two panelled wrap around board never fails to draw in attention.  Pedestrian traffic on lower Queen Street exceeds 20,000 people per day, with Daily Traffic Visuals showing an additional 14,867 vehicles

 
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  News
 
  May 27, 2020
 
  StopPress Team
 
 
Out of Home continues its trajectory
 
 

OMANZ has reported following data collected by the ASA that Out of Home advertising has continued its upwards climb. The sector has seen four years worth of an annual growth rate of over 16 percent  and resulted in Out of Home’s share of the New Zealand advertising spend grow from 5.34 percent to 6.29 percent. 

 
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  News
 
  May 27, 2020
 
  StopPress Team
 
 
 
 
Popular
 
 
ICG Media grows with new hires 1
 

ICG Media grows with new hires

 
A rise in domestic abuse prompts new Chillbox and Shine campaign 2
 

A rise in domestic abuse prompts new C...

 
Howdy, bro. BC&F Dentsu and Tegel merge cultures in new campaign 3
 

Howdy, bro. BC&F Dentsu and Tegel...

 
Editor's Picks
 
 
Marketing in Lockdown – Now Live  
 

Marketing in Lockdown – Now Live

 
Go global or stay local? Part one  
 

Go global or stay local? Part one

 
FCB sees Wall and Vegas step up to ECD  
 

FCB sees Wall and Vegas step up to ECD

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
New Zealand fashion icons shine in Levi’s female empowerment campaign  
 

New Zealand fashion icons sh...

 
 
Despite strong sales recovery, Kathmandu is cautious about the future of demand  
 

Despite strong sales recover...

 
 
Retail Radar shows improvement of retailer confidence  
 

Retail Radar shows improveme...

 
 
Loyalty NZ innovates a new future for Flybuys  
 

Loyalty NZ innovates a new f...

 
 
Superette Takeaways: Ordering up innovation with Rickie Dee  
 

Superette Takeaways: Orderin...

 
 
 
 
 
What is an ESOP? And why are we thinking about this?  
 

What is an ESOP? And why are...

 
 
Superette Takeaways: Ordering up innovation with Rickie Dee  
 

Superette Takeaways: Orderin...

 
 
Fixing gender inequality should be up to women right? Wrong. Men? Nope  
 

Fixing gender inequality sho...

 
 
New Zealand receives first of its kind investment scout programme  
 

New Zealand receives first o...

 
 
How technology saved the lockdown  
 

How technology saved the loc...

 
 
 
 
 
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Movings/Shakings

 
 
 
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