Energy Online and Contagion’s isolation campaign features a series of five ads demonstrating ways people could go about saving.
With the country in financial distress, now couldn’t be a better time to begin saving some dosh. Priding themselves on their great value, Energy Online suggest switching to them, as oppose to other power companies.
Using the brand characters Dave and Derrick, who launched at the end of 2019, the campaign was filmed remotely via LA and New Zealand.
Contagion’s executive creative director, Bridget Taylor, says as an agency it is important to be there for clients in a time like this.
“We pitched this idea on day two of lockdown, along with a full strategic pathway forward in these strange and stressful times. What I’m most proud of is the extraordinary collaboration, trust and innovative thinking that made it happen.
“Our director was in Perth, the producer in London, our actor Dave filming himself and doing sound from his flat in Wellington, our second talent Derrick doing the same from LA and myself, the team and our client all from our individual bubbles around Auckland.”
Energy Online marketing manager, Michael Wood, says the team have started to see positive results already.
“All five online films went live on Friday and they’ve clearly resonated with people and their new lives in lockdown. It’s great we could get this work out in such challenging times.”
Clients: Michael Wood and Justine Fairlie