A new shared content partnership between the NZ Herald and The Spinoff has been announced.  NZME Managing Editor Shayne Currie says the new partnership highlights the importance of broadening the NZ Herald’s audience, with even greater diversity of subject matter, commentary and analysis.  “This is great for our audience. The Spinoff Editor Toby Manhire has

The Out of Home Media Association of Aotearoa (OOHMAA) has launched an industry-first Placement Policy, which will take an active role in reducing the exposure of restricted messaging to children and young people. The initiative is to ensure the Out of Home industry is operating in the best interest of the community. It is designed

The Comms Council has announced a move that will support individuals facing or having gone through redundancies, providing said individuals with a 12 month free membership. It’s been no surprise that many in the industry have been made redundant as clients pull spend and business restructure to remain financially sustainable. Both Covid-19 and the upcoming

The new brand campaign from agency True for Southern Cross focuses on one word, ‘with’. Showing that they are here with you all the way. Kerry Boielle, chief sales & marketing officer for Southern Cross’ health insurance arm, said the campaign was about human relationships and the unique partnerships many Kiwis have with Southern Cross. 

For the recently passed World Refugee Day, Refugees as Survivors New Zealand (RASNZ), VMLY&R, and some of New Zealand’s most famous names joined forces to bring a compassionate video campaign, in support of all refugees that enter New Zealand’s shores. The #KiwisWelcome spot includes Former Prime Minister and Patron of RASNZ, Helen Clark, as well

Phantom Billstickers’ latest campaign has provided local artists with a platform to showcase their work at zero cost. Through the use of their street posters, Phantom offered up-and-coming artists the chance to have their images shown to the New Zealand public. To spread the word, the campaign was promoted through social media, inviting anyone to

A round-up of this week’s Movings and Shakings. We are Frank hires UX lead UX expert, Harry Sturt has been snapped up as senior user experience and design lead at the creative ad agency, We Are Frank. Sturt says the offer from the local digital ad-tech and creative agency was too good to pass up.

Ros Ellison have moved into the position of Wellington Sales Manager for Go Media. Bringing in experience from MSN (now Mi9), Fairfax (now Stuff) and TVNZ, Ellison who was previous at Bauer is well suited for the new role. “It’s an exciting time in outdoor and I can’t wait to get stuck into this new

We all know that times are tough. Of course, now more than ever, businesses must watch every penny they spend, but with the right communications strategy, there’s much to be gained through deepening your sponsorship partnerships rather than culling them as part of your post Covid-19 business strategy.  Sponsorship is a privilege and a gift.

It was 10:03am on March 23rd when the phone rang. I knew before I answered exactly what was going to be said. “Sorry Andy, this isn’t the easiest call, but I received an email from the global team and they have completely cut the marketing budget. It’s really not a reflection of the work, but

Over the COVID-19 lockdown, free-to-air television enjoyed a renaissance of sorts, as New Zealanders flocked to the service in record numbers. Anecdotally, some free-to-air TV shows are enjoying their highest TV viewership statistics in well over a decade. Seven Sharp, for example, is rating at near Paul Holmes era numbers. While much of this was

The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there is waves of progress happening across the board. Brought to you by StopPress with support from the Comms Council, The Faces of our Industry proudly sponsored by Google, is a celebration of the diversity found within our