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05 February 2021

 
 
Countdown launches retail media business Cartology
 
 

Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched with a focus on connecting with customers at the moments that matter. “Cartology” refers to the science of retail media, combining the cart, as used by customers in store and online, with the in-depth delivery of measurement of media effectiveness. Led by General Manager

 
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  News
 
  February 4, 2021
 
  Monique McKenzie
 
 
Energi adds to leadership team
 
 

Energi Advertising New Zealand have made their first new appointment for 2021, with Charlotte Wills joining the leadership team in the capacity as Account Director. Currently part of the high profile leadership team (Global Marketing Director) at iconic Kiwi brand ilabb, Wills has implemented a new and innovative communications and connections strategy and worked with

 
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  Movings/shakings
 
  February 5, 2021
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
Ads of the week: February 5
 
 

This week’s ads involve chickens, carpet and cringeworthy tourist snaps. Who is it for: Tom Davies and Lee Stapleton (Thundercock) for Goju Why we like it: When an ad involves chickens (even better, when it’s the Creative/Strategist’s Dad’s chickens), you know it’s going to be entertaining. We liked the short and snappy 6-second spots, and

 
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  Ads of the week
 
  February 5, 2021
 
  Monique McKenzie
 
 
 
 
We Are Pead appointed by Villa Maria
 
 

After a competitive pitch, Villa Maria has appointed We Are Pead as its new PR agency partner, with Pead coming on board to strengthen the brand’s local media relations through compelling and engaging storytelling. We Are Pead will share Villa Maria’s rich stories, engage consumers on a range of brand activity and continue to build

 
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  News
 
  February 3, 2021
 
  Monique McKenzie
 
 
 
 
2nd Chance Charlie returns to Three, kicking off search for rugby stars
 
 

Three and 2degrees have teamed up again with TBWA\NZ and IKON for the second season of TV series 2nd Chance Charlie, which has been rebooted with six brand new half hour episodes.  The concept behind the reality show, devised for 2degrees by TBWA\NZ, filmed and produced by Three, offers contenders their second chance at striving

 
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  News
 
  February 3, 2021
 
  Monique McKenzie
 
 
 
 
 
 
   
 
   
 
 
 
 
 
BRITA campaign encourages households to reduce plastic waste
 
 

A new campaign from water filtration company BRITA demonstrates that filtered tastes just as good as the bottled stuff.  The brand’s latest ANZ marketing campaign, As Good As, shows that by using a BRITA filter jug households can reduce their plastic waste while saving on household spending. It was inspired by the insight that 72

 
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  News
 
  February 4, 2021
 
  Monique McKenzie
 
 
 
 
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  Movings/Shakings

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