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  StopPress  

21 April 2020

 
 
Augusto and Wendy’s thank our essential Kiwi warriors
 
 

Augusto and Wendy’s have teamed up with the food retailers long term partners The Warriors to thank our essential workers. Speaking from their homes while also on lockdown, the players including Blake Green, Ken Maumalo, Isaiah Papali’I, Adam Blair and Kodi Nikorima recorded their well-wishes for our essential workers. Healthcare workers, police, supermarket workers and

 
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  News
 
  April 20, 2020
 
  StopPress Team
 
 
Talk about warm-fuzzies: DDB and The Warehouse release teddybear campaign
 
 

DDB and The Warehouse have teamed up to bring a heartwarming campaign to our screens. Dedicated to the nationwide bear hunt that has kept children entertained throughout the lockdown, the campaign ‘Teddy’ reinforced how connected New Zealand truly is. The campaign was initiated and shot by two filmmakers who used their initiative to create a

 
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  News
 
  April 21, 2020
 
  Mollie Edwards
 
 
 
   
 
   
 
   
 
 
ThinkTV gives special thanks to advertisers supporting media
 
 

ThinkTV has released a TVC especially thanking the advertisers who have continued to advertise during the lockdown, and in turn, have supported New Zealand media. The 15 second spot, produced by TVNZ Blacksand, specifically thanks those advertisers for their continued support of New Zealand’s media industry. Where the lose of advertising has been linked already

 
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  News
 
  April 20, 2020
 
  StopPress Team
 
 
 
 
After lockdown, be the first cab off the rank
 
 

Pictured; Co-founder Ondrej Havas As things slowly shift back towards a new normal, Co-founder of subscription-based video service VideoTaxi, Ondrej Havas, takes us through their efforts for clients during the Covid-19 lockdown, and why now is the best time to factor in VideoTaxi for future marketing tools. During the COVID-19 crisis, Auckland company VideoTaxi has been proving its

 
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  Partner articles
 
  April 21, 2020
 
  StopPress + VideoTaxi
 
 
 
 
Mitre 10 campaign encourages lockdown DIY with #letterboxmakeover challenge
 
 

With the amount of free time on everyone’s hands at the moment, Mitre 10 has set out the #letterboxmakeover challenge for Kiwis to redesign their mailboxes using any materials they may have at home. Since the challenge was announced last week, there has already been many letterboxes that have had a re-vamp and are pretty

 
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  News
 
  April 20, 2020
 
  Mollie Edwards
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Stuff opens up for readership donations
 
 

Stuff has announced today the launch of its financial call-out to readers in order to support local journalism. The call out asks readers to contribute, so that Stuff may continue to bring its top journalism to its audience. “Trustworthy news and information have never been more important,” says Stuff chief executive Sinead Boucher. “But despite

 
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  News
 
  April 20, 2020
 
  Courtney Devereux
 
 
DOOH audience metrics: Why real-time data is critical
 
 

It seems a long time ago since our government imposed Covid-19 alert level 4, essentially consigning us all to stay at home for four weeks. Who would have thought such restrictions were going to be imposed just a fortnight earlier. The impact on the Out-Of-Home (OOH) industry was immediate. We witnessed a considerable decline in

 
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  Opinion
 
  April 20, 2020
 
  Phil Clemas
 
 
Simple strategies to explore right now on social media
 
 

It’s not surprising that people are spending more time on social media now. 47 percent of people surveyed by Global Web Index say they have been spending more time on social media. People have time on their hands and they are turning to social media not only to stay connected with friends and family but

 
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  Opinion
 
  April 21, 2020
 
  Bhavika Rambhai
 
 
Ads of the week: April 21
 
 

ThinkTV, Augsto and DDB have all shown love to New Zealanders this week, and we couldn’t be prouder to be Kiwi. Who is it for: ThinkTV for advertisers Why we like it: Short and straight to the point, this simple ad shows gratitude towards brand advertisers who have supported New Zealand media during the lockdown.

 
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  Ads of the week
 
  April 21, 2020
 
  Mollie Edwards
 
 
 
 
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