Previously vice chairman of FCB Global and chairman of FCB New Zealand, Bryan Crawford has now moved into an advisory role for the agency. The transition will see Crawford move from his full-time chairman position to act in a part-time, non-executive advisory capacity for FCB offices globally whilst also focusing on his business interests and

In recent years there has been a significant shift in attitude when it comes to looking after the planet, however, we still have a long way to go. Through a humorous campaign, renewable energy power company Meridian, alongside BC&F Dentsu, is proving that being eco-friendly isn’t as hard as it seems. Following a day in

After winning The University of Waikato’s competitive pitch, Special Group has recently launched an advertising campaign for student recruitment, which revolves around the University’s motto ‘Ko Te Tangata’, translated as ‘For the People.’ Along with a range of quality programmes on offer, the campaign showcases the institution as a welcoming and friendly university of both

At least something good has come from the political ‘hot-mess’ that is Donald Trump, and that is a wide comedy of errors that EightyOne have incredibly turned into a free downloadable Trump-inspired numerical keyboard. EightyOne have followed up their controversial Trumpface alphabet with Trumbers, a funny take on the numbers that make up 4 years

As our country is the first to see the sunrise each day, Special Group and Tourism New Zealand created the year-long ‘Good Morning World’ campaign, now wrapping up, the campaign highlighted 365 different Kiwi mornings and showed the unbeatable beauty of our country. The 365 New Zealanders who participated shared the things and places they

Red Seal and their agency partner Studio Nash have launched their new global positioning ‘Incredible Inside’.  The campaign has three communication layers to it; Incredible Nature, Incredible People and Incredible Products.  The ‘Incredible People’ layer is an ongoing content piece with real stories captured in each market throughout the years to come. The campaign and

Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? And what does this mean for marketers looking to promote their brands? NZ Marketing magazine investigates… From managing events, to venue hire, to services like video and AV and everything in-between. From live events, to virtual, hybrid and experiential, pop-up stores,

A newcomer in the Top Five and a giveaway bonanza marked social activity in the Zavy Scoreboard’s Top 25. Read on for our analysis of the top posts of the month, and a closer look at the brands who consistently get it right. A big pick up in competitions – why? What did Kiwi brands