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  StopPress  

13 October 2020

 
 
Commercial radio survey: radio regular source of news and entertainment for 84% of Kiwis
 
 

The New Zealand Commercial Radio Industry released the S3 2020 Radio Audience Data into the market today and it reveals that almost 3.7 million New Zealanders were listening to radio every week and almost 3.4 million of those listen to commercial radio stations. The GfK Radio Audience Measurement survey usually contacts at least 14,000 respondents

 
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  News
 
  October 13, 2020
 
  Monique McKenzie
 
 
John Steedman retires from WPP
 
 

After 45 years in the advertising industry, WPP AUNZ’s Executive Director and Chief Operating Officer John Steedman has announced his retirement, effective today. Steedman, who was appointed Director in April 2016, has enjoyed an outstanding career spanning over four-and-a-half decades and in roles across Australia and Asia Pacific. The board’s acknowledgment of his strong leadership

 
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  Movings/shakings
 
  October 12, 2020
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
‘Woman’ hits stands today
 
 

The first of School Road Publishing’s new local magazine titles, Woman, launches on magazine stands nationwide and online today. Packed with features about New Zealand women, for New Zealand women and by New Zealand women, the inaugural issue features iconic Kiwi sporting champion Dame Valerie Adams on the cover with a revealing story about her challenging

 
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  News
 
  October 12, 2020
 
  Monique McKenzie
 
 
 
 
Mazda appoints MBM agency
 
 

Mazda Motors of New Zealand has appointed media agency McCready Bale Media (MBM) to run their media strategy, planning and campaign management. MBM began working with Mazda during the first lockdown and has helped launch the Mazda CX-30 Small SUV, the Mazda CX range and is now working on the All-New BT-50 Ute campaign. As

 
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  News
 
  October 12, 2020
 
  Monique McKenzie
 
 
 
 
Southern Cross launches kids’ mind health campaign
 
 

To drive awareness of its flagship social responsibility initiative, Pause Breathe Smile, Southern Cross has joined forces with agency Havas New Zealand. Pause Breathe Smile is a mind health programme that equips school children aged five to 12 with tools to navigate life’s ups and downs. The campaign shows different ways children perceive the world and manage their

 
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  News
 
  October 12, 2020
 
  Monique McKenzie
 
 
 
 
 
 
   
 
   
 
 
 
 
 
LENS launches to revolutionise Out-Of-Home
 
 

New Zealand based LENS Outdoor (LENS) has launched, with plans to revolutionise audience measurement in the Out-Of-Home Advertising sector both here and abroad with the most sophisticated platform in the industry. In a move to drive a new industry standard, the platform – to be known as LENS – will initially be rolled out by LUMO Digital Outdoor, with

 
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  News
 
  October 9, 2020
 
  Monique McKenzie
 
 
Verizon Media launches NZ’s first programmatic DOOH campaign
 
 

Working alongside major retail chain Briscoes Group, Verizon Media has launched New Zealand’s first programmatic DOOH campaign. Partnering with Stanley St, the initiative will see a Briscoes brand campaign across nationwide digital screens located near stores to provide hyper-targeted advertising. This is the first campaign to roll out of Verizon Media’s new programmatic DOOH offering

 
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  News
 
  October 13, 2020
 
  Mollie Edwards
 
 
Land Rover launches light-dependent campaign
 
 

Land Rover, Hello and LUMO have launched a light-dependent digital billboard campaign with a focus on motorist safety. Leveraging a real-time open weather application programming interface (API) to track the sun’s movement, the digital billboards spring into activity at twilight every day, as the light changes and motorists run a higher risk of crashing. New

 
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  News
 
  October 9, 2020
 
  Monique McKenzie
 
 
Ports of Auckland launches The Lightship
 
 

The Lightship, a new site for contemporary art and the mastermind of CraveGlobal, has launched at Ports of Auckland.  The large-scale digital light wall on Quay Street provides Tāmaki Makaurau Auckland with a unique place for public art to be enjoyed.  The Lightship is a 110-metre-long, 13-metre-high light wall that wraps around the western façade of the port’s new car handling

 
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  News
 
  October 13, 2020
 
  Monique McKenzie
 
 
Big King, big sales
 
 

The launch of the new ‘Big King XL’ from Burger King has resulted in unprecedented day-one sales and kickstarted considerable chat on social media.  The latest campaign from Pitchblack, which kicked off this week with 30” TV, VOD, influencer partnerships and outdoor, reveals the new Big King XL as a bigger, beefier, flame-grilled burger, loaded

 
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  News
 
  October 9, 2020
 
  Monique McKenzie
 
 
Mixing politics with marketing, a Muffin Break tradition
 
 

The unofficial Muffin Break Bean Poll first launched leading into the national election back in 2002, and after receiving great feedback from franchisees and customers, has continued every year since. Following tradition, the Bean Poll is back for 2020, giving customers the opportunity to have their political say while indulging on a piping cuppa and

 
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  News
 
  October 12, 2020
 
  Mollie Edwards
 
 
 
 
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Tourism Bay of Plenty aims to attract Kiwis to the region’s slice of paradise  
 

Tourism Bay of Plenty aims to attract ...

 
Republik appoints Head of Digital  
 

Republik appoints Head of Digital

 
HELL and BurgerFuel battle it out  
 

HELL and BurgerFuel battle it out

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
From Neiman Marcus & Selfridges to New Zealand: D LY P comes home  
 

From Neiman Marcus & Se...

 
 
Ready to eat: Karen Walker x Wellington Chocolate Factory Collection raises awareness of ethical chocolate  
 

Ready to eat: Karen Walker x...

 
 
From the ground up: The Kiwi masterminds behind Afterpay’s technology  
 

From the ground up: The Kiwi...

 
 
Connecting B2C via new social media platform Vippa  
 

Connecting B2C via new socia...

 
 
Tahua Partners on course to add Burger King to its New Zealand Retail & Hospitality Group  
 

Tahua Partners on course to ...

 
 
 
 
 
A natural solution to sulphur: Loveblock winery the first in the world to use green tea  
 

A natural solution to sulphu...

 
 
Connecting B2C via new social media platform Vippa  
 

Connecting B2C via new socia...

 
 
A day in the life: Dovetail’s managing partner Nick Frandsen  
 

A day in the life: Dovetail&...

 
 
New rideshare service hits Auckland’s streets  
 

New rideshare service hits A...

 
 
Kiwi drink company’s wildlife conservation mission boosted through international partnership  
 

Kiwi drink company’s w...

 
 
 
 
 
  Movings/Shakings

Movings/Shakings

 
 
 
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