The launch of the new ‘Big King XL’ from Burger King has resulted in unprecedented day-one sales and kickstarted considerable chat on social media.
The latest campaign from Pitchblack, which kicked off this week with 30” TV, VOD, influencer partnerships and outdoor, reveals the new Big King XL as a bigger, beefier, flame-grilled burger, loaded with secret sauce and no gratuitous middle bun.
Burger King’s Big King XL, Rebel Big King XL and Big King Jr are all on offer, for a limited time.
Leann Smith, BK Senior Brand & Insights Manager, says: “We had a lot of fun making this campaign with the team at Pitchblack and Jetblack.
“We can’t wait to see which burger Kiwis prefer – and decide once and for all if that middle bun is truly necessary.”
Creative agency – Pitchblack Partners
Production Company – Jetblack Production
Media – MBM