Infographic: taking content marketing action

  • Content Room, brought to you by Getty Images
  • January 19, 2015
  • StopPress Team
Infographic: taking content marketing action

Content marketing is by no means a new marketing innovation to slide off the ceaseless production line dedicated to marketing jargon. Since Procter & Gamble's early dabbling in sponsored content on a radio-based soap opera, content marketing has chugged along, evolving along the way and has now become a formidable beast that is present in countless marketing plans. But as the beast has grown, so too has the trepidation that brands often feel when finding the best way to approach it. 

So, in an effort to demystify content marketing slightly and make it seem a little more approachable, Getty Images has released a new infographic that gives marketers a quick breakdown on strategies that could help to effectively integrate content marketing into campaigns.    


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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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