If John Key wanted to add a phrase under his newly redesigned New Zealand flag, ‘punching above our weight’ would have to be a front-runner. The…
Browsing: Features
This is truer than ever in 2014, with fresh innovations like Edge TV, ZM TV and iHeart Radio continuing to create new touch points between brands…
In a constantly evolving and fragmented media market it’s ever-more challenging to gain the attention of a business audience. It’s just as challenging a prospect when…
As brands realise they need to find better ways of cutting through in a crowded media landscape, more are turning budgets towards experiential marketing – and…
Fairfax Media faces the same challenges as all media companies. Everyone is competing for the same thing: attention. Along with the speed at which technology is…
Drive south down Auckland’s southern motorway, away from all the architecturally designed corporate HQs and swish media hangouts, and nestled inbetween the industrial estates and nondescript…
While the media world continues to evolve, the one thing that hasn’t changed is New Zealanders’ love of TV shows. Television attracts big crowds engaged with…
Domain names don’t have a reputation for being anything to get excited about. There has been a tendency to view them as a necessity, rather than…
The internet has changed the way we do everything from commerce to culture to the consumption of music. Though the airwaves remain strong in terms of…
Advertisers are demanding new ways to connect with audiences in the changing digital landscape, and the Herald is focused on developing new digital-based advertising products to…
Spencer Willis, head of qualitative research at Colmar Brunton The phrase ‘Gen Y tribes’ may prompt mental images of hordes of disorderly youths roaming the streets,…
Media organisations around the world are reshaping their offerings, looking at new ways for advertisers to better engage with audiences across their news brands. One fast…
The city of Paris is a spectacular reminder that some of the best things never change. The Arc de Triomphe still stands majestically at the western…
Google. Firstly, let’s get one thing clear: I love Google. Well, one half of Google, the half that perfected the search engine, made email better, mapped…
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Sports fans nationwide have reason to cheer the latest additions to the Herald as it continues towards becoming the premiere Kiwi destination for rugby content. The…
Creative agency Fly turns 10 next year and to mark the milestone, has brought founder Shane Hansen back into the fold to give the brand a bit of a facelift. Creative director Johnson McKay elaborates on the shift and reflects on the journey to date.
The flappers were flapping, the pin stripes were thick, the feather boas were ticklish and the awards were plentiful at the Great Gatsby-themed Magazine Awards at The Pullman last night, especially for the big winners Good and Cuisine. And don’t you word and picture lovers scrub up nicely. Photos by Simon Watts from Getty.