Ad Net Zero
Ad Net Zero Action 5: Prompting behaviour change
Jo Bye of EECA speaks about the role that the ad industry can play in encouraging change on a societal level.
Jo Bye of EECA speaks about the role that the ad industry can play in encouraging change on a societal level.
Ad Net Zero’s Action 4 focuses on reducing emissions from events, while using industry awards to promote sustainability.
As part of Ad Net Zero’s five-part action plan, Action 3 focuses on reducing emissions from media planning and buying.
In part two of this series, we delve into the specifics of Ad Net Zero’s Action Two – reducing emissions from ad production.
StopPress, with support from the Comms Council, demystifies Action 1 of Ad Net Zero as the industry moves towards collaborative climate action.