Adman’s personal experience inspires The Hello Project
After finding his mother lying on her kitchen floor, adman Greg Partington is urging Kiwis to check on their neighbours with The Hello Project.
Get the latest direct to your inbox twice a week. Sign up today. 
Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
AO Studios launches out of The Tuesday Club
Paul Courtney, formerly of Colenso BBDO, has launched a new creative and production studio AO Studios to help marketers get their ideas made.
FizzyPop joins forces with Land Rover Horse of the Year 2023
Hawke’s Bay Agency FizzyPop has announced a new partnership with Land Rover Horse of the Year, the largest event in the NZ equestrian calendar.
Special named Independent Agency of the Year at One Asia Creative Awards
Starting 2023 on a high, Special has been crowned Independent Agency of the Year at the One Asia Creative Awards.
Dentsu and Kantar launch Marketing a Better Future study
Dentsu & Kantar have launched Marketing a Better Future, a study exploring the role APAC marketers play in achieving sustainability ambitions & SDGs.
Kim Pick joins Gerety Awards as NZ Ambassador and jury president
AUNZ will be represented in a joint executive jury session with Kim Pick, ECD at VMLY&R New Zealand as the Ambassador and jury president.
Sweetshop & Green selected to attend Berlinale Co-Production Market
Sweetshop & Green’s Mārama written and directed by Taratoa Stappard has been chosen to attend Berlinale’s Co-Production Market.
Bastion Shine teams up with Comms Council and Manurewa High School on diversity drive
Bastion Shine has been matched with Manurewa High School to help create more career pathways into the advertising industry.
Macca’s speaks “late night” this silly season, via DDB Group Aotearoa
The latest campaign from McDonald’s via DDB Group Aotearoa celebrates the silly season and gently reminds every Kiwi to end their night right.
Digital Advertising revenue continues to grow
Digital advertising revenue in New Zealand is continuing to climb according to IAB NZ’s 2022 Digital Advertising Revenue Report released today.
Dentsu Creative designs a gift made for re-gifting
With the cost of giving on the rise, Dentsu Creative has turned the obligatory agency client gift into a genuine Christmas gift to pass on.
Colenso releases worst idea in 53 year history
Colenso BBDO has released the worst piece of work in its long illustrious history. They then gift wrapped it and sent it to all their clients.
Māori art to fill the streets for summer
Major street poster company, Phantom Billstickers, is giving a summer treat to Kiwis by brightening up the city with art from the Māori Art Gallery.
TVNZ to become new home for NZ Cricket
TVNZ is set to become the home of New Zealand Cricket in Aotearoa starting from the 2023/24 season thanks to an arrangement announced with Spark.
oOh!media launches 2023 Art in the Hood installations
Focusing on the theme of road safety this year, oOh!media has launched its 2023 Art in the Hood installations in New Zealand’s biggest centres.
Find Fair makes ethical online shopping easier
Non-profit fair&good has launched a new Chrome extension called FIND FAIR that highlights ethical products as you search and shop online.
Music videos return to the big screen: Vevo makes FAST debut in NZ
Vevo has just launched linear TV channels on Samsung TV Plus in NZ for the first time ever – marking Vevo’s FAST debut in the market.
UnLtd announces first industry partners in Aotearoa
UnLtd has announced several foundational industry partners who will help drive awareness and funds for young Kiwis at risk.
LUMO Digital switches on 50th screen
LUMO Digital has switched on its 50th screen almost six years to the day since the company’s first screen went live on Victoria Street.
Google News and Bastion Transform to launch live newsroom experiments in Australasia
Google News Initiative is partnering with Bastion Transform to launch newsroom experiments to support innovation and trusted journalism.
Colenso and Pedigree launch tongue-in-cheek adoption campaign
Pedigree’s new campaign via Colenso highlights the challenges of living with teenagers and suggests “the only option is adoption”…of a dog of course.
Entries now open for 2023 Beacon Awards
Entries are open for the 2023 Beacon Awards, recognising the industry’s finest media thinkers and celebrating the years achievements.
Long White’s new brand platform asks ‘What do you do for a living?’
TBWA/NZ and Long White have launched a new brand platform that asks the age old small talk question of ‘What do you do for a living?’
Supie shakes things up with Topham Guerin
Aiming to make fresh produce affordable again, Supie has appointed Topham Guerin as creative and media partner to help shake up the grocery industry.
St John and Good Gravy raise alarm with ‘Better Than Fine’
To raise awareness of personal medical alarms, Good Gravy teamed up with St John Medical Alarms to create a campaign Kiwis can connect with.
Winners announced for NZ Podcast Awards 2022
Recognising talent behind the mic, the 2022 NZ Podcast Awards Presented by rova have announced the winners from a pool of more than 400 nominations.
AIA NZ appoints Bastion Shine
AIA NZ has appointed Bastion Shine as the company’s integrated marketing and communications business partner, following a competitive pitch.
Government plan to make digital platforms pay for news receives mixed reactions
Google, Stuff and NZME have expressed support for the government’s plan to make digital platforms pay for news, while Meta has concerns.
Campaign Asia Agency of the Year 2022 recognises Kiwi talent
The Campaign Asia Agency of the Year for 2022 saw Kiwi talent recognised with Special, DDB, and Motion Sickness taking out top awards.
NZ agencies shine at 2022 Drum Awards
Kiwi agencies OMD and Together were recognised at the 2022 Drum Awards for APAC Digital Advertising held recently in London.
Auckland Transport gears up for an electric future via FEDERATION
Auckland Transport is on a mission with the launch of a new creative platform celebrating a cleaner and greener future for the city via FEDERATION.
PAK’nSAVE’s stickman turns classic tunes into ‘savey’ songs
PAK’nSAVE’s Stickman has a new gig this Christmas as he joins The Breeze for a special hour long show with Robert Scott on Friday, December 9.
ACC launches campaign that changes in real time
ACC has run the most timely media ever, with a series of ads showing what they are doing right now around Aotearoa – in real time.
Jetstar’s Christmas Sale ready for takeoff
The holiday season is officially taking off with the return of Jetstar’s annual Christmas Sale offering cheap flights and exciting giveaways.
Style rebrands to 03 Magazine
Allied Press Magazines’ lifestyle magazine Style has rebranded to 03 Magazine with the new December/January issue out this week.
Federation creates new brand for Massey Sport
Federation has created a new brand identity for Sport at Massey University reflecting what student athletes and the Academy of Sport represent.