Hosted at Ōkahu Bay on the evening of November 12, the 2025 Pressie Awards celebrated outstanding work across 12 categories and honored the coveted Grand Prix winner.
Presented by the Commercial Communications Council, the awards recognise excellence in PR, experiential and social media campaigns that deliver measurable results and creative impact across Aotearoa.
Sean Brown, this year’s Convenor of judges, says: “The entries this year were stronger than ever. It’s fantastic to see the industry thriving and pumping out so many creative and effective world-class campaigns.”
Grand Prix – Worst Children’s Library, Mango Communications/DDB Group and Samsung.
Young Practitioner of the Year – Jord Webb McRae, Hearts & Science.
Newly introduced award: Highly Commended – KFCurrency, Special PR and KFC.
The event was made possible by sponsors TikTok and TRB.
Full winners list
Media relations
Metal
Agency
Client
Title
Gold
Eleven PR, TBWA
2degrees
NO-tifications
Gold
Pead Limited
Raukatauri Music Therapy Trust
Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust
Silver
Special PR
Pizza Hut
Introducing… The Hut
Silver
Special PR
KFC
Kentucky Fish & Chips
Silver
Hearts & Science, The Insiders
Animates
Lighting the Fuse: How Animates Sparked a National Debate
Media partnership
Metal
Agency
Client
Title
Gold
Special PR
Tourism New Zealand
100% Pure Play
Silver
OMD New Zealand
Ministry of Social Development
Love Creep Partnerships
Silver
OMD New Zealand
Kiwibank
On The Ladder with Kiwibank
Best corporate PR
Metal
Agency
Client
Title
Gold
Acumen
Ingham’s
Cluck Yeah: Protecting New Zealand’s Favourite Protein
Silver
One Plus One Communications
2degrees
Lifting the lid on 2degrees’ books to show NZ they mean business
Best use of social media
Metal
Agency
Client
Title
Gold
BcgCrave & Rainmakers
The PoolHouse
Sam’s #ThisIsPoolLife
Silver
Byond
NZ Cheap Cars
NZ Cheap Cars – Dancing Salesmen
Best social content creator or influencer marketing campaign
Metal
Agency
Client
Title
Gold
Mango Communications, DDB Group, OMD
McDonald’s
Make it Click
Gold
Special PR
DB Breweries
The Cold-Call Back Service
Silver
Breakout Room, MBM, Special, All is for All
Sport NZ
Unpro: Getting girls moving by showing you don’t need to be pro to play
Silver
BcgCrave & Rainmakers
The PoolHouse
Sam’s #ThisIsPoolLife
Best creative PR campaign
Metal
Agency
Client
Title
Gold
Eleven PR, TBWA
ANZ Aotearoa
Record Season_Creative PR
Gold
Special PR
KFC
KFCurrency
Silver
Mango Communications, DDB Group
Samsung
Worst Children’s Library
Silver
Special PR
DB Breweries
The Cold Call That Saved Summer
Silver
Eleven PR, TBWA
ANZ Aotearoa
Scammers Bloom_Creative PR
Best experiential or event campaign
Metal
Agency
Client
Title
Gold
Special PR
Pizza Hut
Introducing… The Hut
Gold
Mango Communications, DDB Group
Samsung
Worst Children’s Library
Silver
Ballyhoo/Pead Ltd
Raukatauri Music Therapy Trust
Stand as a Nation: World’s Largest Haka
Silver
PHD Content, PHD Aotearoa, FCB, MediaWorks, OMD
PAK’nSAVE
Pak’n’Rave
Best integrated campaign
Metal
Agency
Client
Title
Gold
Special PR
DB Breweries
The Cold Call That Saved Summer
Gold
Hearts & Science, The Insiders
Animates
The Pawprint Petition: Giving Pets a Voice Against Fireworks
Silver
Pead/Ballyhoo
Raukatauri Music Therapy Trust
Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust
Silver
Eleven PR, TBWA
ANZ Aotearoa
Scammers Bloom_Best Integrated
Best strategic thinking
Metal
Agency
Client
Title
Gold
Mango Communications, DDB Group
Samsung
Worst Children’s Library
Silver
OMD New Zealand
Kiwibank
On The Ladder with Kiwibank
Silver
Hearts & Science, The Insiders
Animates
The Pawprint Petition: Giving Pets a Voice Against Fireworks
Diversity, equity and inclusion
Metal
Agency
Client
Title
Gold
PPead/Ballyhoo
Raukatauri Music Therapy Trust
Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust
Silver
Sling & Stone
Lush Cosmetics
Together for Te Tiriti: A fight for Māori justice
Non-profit
Metal
Agency
Client
Title
Gold
Pead/Ballyhoo
Raukatauri Music Therapy Trust
Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust
Gold
Special PR
Wellington City Mission
Wellington’s Greatest Deed
Silver
One Plus One Communications
RMHC NZ
RMHC NZ: Not every family will be at the beach this Christmas
This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
