Google has announced the winners of its 2025 Agency Excellence Awards, recognising top agencies for exceptional, innovative use of Google’s advertising tools.
Agencies compete across a variety of categories, including brand awareness, sales growth, AI excellence and measurement solutions.
Aaron Boekestein, director of ads partnerships for Google Australia and New Zealand, says: “The Google Agency Excellence Awards acknowledge industry-leading agencies and partners pushing the boundaries of innovation, effectively using AI-powered advertising and campaign tools and driving incredible solutions and results for their clients.
“They highlight and recognise the very best of Australian agency expertise, innovation and the value they bring to their clients.”
The awards are judged on client performance metrics and detailed case study submissions, highlighting those who are at the forefront of digital marketing transformation.
Winners will be further showcased in a video campaign created by Australian agencies Emotive and The Empire Post, using Google’s AI tools including Veo 3 and Gemini.
Full winners list
Brand awarenes
Finalists
Winner
iProspect, The Online Marketing Gurus, ALLEY, Reload Media, Rqmedia and Jaywing
WPP Media New Zealand
Online sales
Finalists
Winner
Orange Line, Hatched Media, Digital Minds Group, Jaywing, Reload Media and Incubeta
Avenue C
Lead generation
Finalists
Winner
ALLEY, In Marketing We Trust, Bonfire, Connected Media Group, Overdose and Reload Media
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