Nielsen research director Tony Boyte advises brands and retailers to develop both digital and physical platforms, as consumers are becoming less likely to distinguish been the two. This insight follows on from the latest study conducted by the research company, showing that nearly two million New Zealanders are shopping online. The research shows reveals a 40:40:20 rule is at play, with 40 percent of respondents saying that they were shopping online because of convenience, 40 percent being drawn to the e-commerce prices and 20 percent claiming that they get good value online. And these findings come at a time when Facebook is trialling a ‘buy and sell’ feature in the Auckland market.
Author StopPress Team and Elly Strang
Kiwis embrace online retail, Facebook looks to capitalise with ‘buy and sell’ feature