Off the back of a $5m Series A funding round, software company Mooven has appointed Culture&Theory to help drive growth as the business expands globally.
Culture&Theory will be taking on strategic, digital and creative duties, including communications, design, social media and digital marketing.
Mooven is accelerating the development of its construction tech platform to deliver world-changing infrastructure improvements without the city-stopping impact and disruption.
Mooven CEO Micah Gabriels says: “Culture&Theory have been with us from the beginning, and it only made sense to appoint them to lead our growth because of their truly integrated offering and deep understanding of our business and our brand.”
Culture&Theory Managing Director Jonte Goldwater says: “Mooven are a part of the new class of Kiwi company that we all want to partner with; super smart, tech-driven and highly motivated.”
The win represents further momentum for Culture&Theory and will see a number of key people joining the team, following the pivotal hire of CCO Regan Grafton and the agency’s appointment in June as the lead agency for the Integria healthcare business.